Performance Marketing Manager

About the role

Manage and oversee advertising strategies and daily campaign operations across E-commerce, including budget allocation, campaign objectives, and overall advertising planning.

Key responsibilities

• Monitor and analyze advertising performance regularly, with a strong focus on key metrics such as ROAS, GMV, Conversion Rate, CPA/CAC, CTR, CPC, and CPM
• Continuously optimize advertising budgets and campaign strategies based on actual performance data, ensuring effective budget allocation across platforms, stores, products, and teams to maximize advertising ROI
• Establish standardized advertising reports and performance analysis mechanisms across E-commerce under PT. Wook Global Technology. Provide timely insights on trends, issues, opportunities, and optimization recommendations to support management decision-making
• Develop and standardize advertising management practices across Wook teams, including monitoring, analysis, and optimization standards, while encouraging knowledge sharing and implementation of best practices

Requirement:

• Bachelor's degree or above, preferably with experience in corporate strategy, business analysis, consulting, performance marketing, or related fields
• Minimum 7 years of experience in market research, marketing analysis, digital marketing, or related functions, including at least 2 years in a managerial or team leadership role
• Strong understanding of brand strategy, market analysis methodologies, market research processes, and consumer or competitor analysis
• Experienced in managing the full research and analysis cycle, including requirement gathering, research execution, data analysis, reporting, and presentation of recommendations
• Strong logical thinking, analytical, and data interpretation skills, with proven ability to manage and develop teams
• Strong communication and stakeholder management skills, with the ability to work effectively across multiple business units and teams
• Experience in e-commerce, digital advertising, or performance marketing will be highly preferred
• Fluency in Mandarin is required.