Performance Marketing Manager

Role -Performance Marketing Manager

Exp - 2+ years

Location - Bangalore

Role Overview

The Performance Marketing Manager will own and optimize the brand's digital acquisition strategy across Meta, Google, Amazon, Flipkart, and other performance channels.

This is a high-ownership role requiring:

• Strong analytical thinking
• Expertise in paid media
• Performance optimization
• Budget management
• Data-driven decision making
• Revenue-focused execution

Key Responsibilities

1. Paid Media Management

• Plan, execute, and optimize Meta Ads (Facebook & Instagram)
• Manage Google Ads including Search, Shopping, Display, Performance Max, and YouTube
• Manage marketplace advertising on Amazon and Flipkart
• Allocate budgets to maximize ROAS and profitability

2. Campaign Optimization

• Continuously monitor campaign performance
• Improve CTR, Conversion Rate, ROAS, CAC, and CPA
• Conduct A/B testing for creatives, audiences, and landing pages
• Scale winning campaigns while maintaining efficiency

3. Analytics & Reporting

• Track campaign performance using GA4, Meta Ads Manager, Google Ads, and marketplace dashboards
• Generate daily, weekly, and monthly performance reports
• Analyze customer acquisition costs and marketing ROI
• Present actionable insights to management

4. Marketplace Growth

• Drive sales growth on Amazon and Flipkart
• Optimize advertising strategies for marketplace campaigns
• Collaborate with the e-commerce team on promotions and launches

5. Website & Conversion Optimization

• Improve website conversion rates
• Work with developers and designers to optimize landing pages
• Monitor user journeys and reduce drop-offs
• Recommend improvements based on analytics

6. Creative Strategy

• Collaborate with the creative team to develop high-performing ad creatives
• Test multiple ad formats, hooks, messaging, and offers
• Identify winning creative trends and scale them

7. Budget & Planning

• Manage monthly marketing budgets efficiently
• Forecast spend and revenue
• Maintain target ROAS while scaling campaigns
• Recommend new acquisition opportunities

8. Market Research

• Analyze competitor advertising strategies
• Stay updated on Meta, Google, and marketplace algorithm changes
• Identify emerging digital marketing trends

What We're Looking For

Ideal Candidate

• 3-6 years of experience in Performance Marketing
• Hands-on experience managing large advertising budgets
• Strong knowledge of Meta Ads and Google Ads
• Experience with Amazon Ads and Flipkart Ads
• Excellent analytical and reporting skills
• Comfortable working in a fast-paced startup environment
• Highly data-driven and results-oriented

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Google Ads Certification (Preferred)
• Meta Blueprint Certification (Preferred)