Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Kaushambi, Ghaziabad

Employment Type: Full-Time

Experience: 3-5 Years

Salary: 4-6LPA

Job Summary:

The Performance Marketing Manager will be responsible for planning, executing, and optimizing ad campaigns across multiple platforms. The ideal candidate will have a strong analytical mindset, expertise in digital advertising channels, and the ability to develop strategies that maximize performance and revenue.

Key Responsibilities:

Develop and execute performance marketing strategies to achieve business goals and KPIs.

Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn, Instagram, and others.

Monitor and analyze campaign performance, providing actionable insights to improve ROI and efficiency.

Conduct A/B testing for creatives, ad copies, and landing pages to enhance campaign performance.

Collaborate with design, content, and product teams to create high-converting marketing assets.

Manage and allocate budgets across channels to ensure maximum effectiveness.

Perform competitor analysis and market research to identify growth opportunities.

Leverage web analytics tools (Google Analytics, Hotjar, etc.) to track user behavior and optimize the customer journey.

Stay updated with industry trends, tools, and best practices in digital marketing.

Prepare detailed performance reports and present findings to stakeholders.

Qualifications:

Bachelors degree in Marketing, Business, or a related field.

3-5 years of experience in performance marketing or a similar role.

Proven track record of managing successful digital advertising campaigns.

Proficient in Google Ads, Facebook Ads Manager, and other digital marketing tools.

Strong analytical skills with the ability to interpret data and make informed decisions.

Experience with SEO and SMO strategies is a plus.

Knowledge of conversion rate optimization (CRO) techniques.

Excellent project management and organizational skills.

Strong communication and collaboration abilities.

Why Join Us:

Competitive salary and performance-based incentives.

Opportunity to work on innovative and impactful projects.

Professional growth and learning opportunities.

Collaborative and dynamic team environment.