Performance Marketing Manager

Performance Marketing Specialist – Real Estate

Company: XYORO TECHDepartment: Performance MarketingExperience: 2–5 YearsEmployment: Full-Time

About the Role

We are looking for a Performance Marketing Specialist with strong real-estate experience who can independently plan, execute, optimize and scale digital campaigns for real-estate projects.

The ideal candidate understands that real-estate marketing is not just about generating leads. The goal is to generate high-quality prospects, site visits and bookings while maintaining strong ROI.

Key Responsibilities

• Plan and manage Meta Ads and Google Ads campaigns for residential and commercial real-estate projects.
• Develop complete lead-generation funnels from Ad → Landing Page/WhatsApp → Lead → Qualification → Site Visit → Booking.
• Research target audiences based on location, property type, budget, intent and buyer profile.
• Create campaign structures for different projects, locations and buyer segments.
• Continuously optimize campaigns for CPL, CPQL, site visits and conversion rate.
• Analyze lead quality and work closely with the sales/CRM team to identify poor-quality lead sources.
• Implement retargeting campaigns for website visitors, video viewers, Instagram/Facebook engagers and previous leads.
• Conduct A/B testing of creatives, audiences, offers, landing pages and ad copies.
• Monitor daily campaign performance and manage advertising budgets efficiently.
• Set up and monitor tracking through Meta Pixel, Google Analytics/GA4, Google Tag Manager and conversion events.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify opportunities to scale campaigns and improve overall campaign ROI.
• Stay updated with changes in Meta and Google advertising platforms and real-estate advertising trends.

Real Estate Skills Required

The candidate should understand:

• Residential & commercial property marketing
• Builder/developer campaigns
• Project launches
• Location-based targeting
• Site-visit generation
• Property buyer funnels
• Lead qualification
• Retargeting
• Real-estate buyer psychology
• High-ticket lead generation
• Campaigns for apartments, villas, plots, commercial properties and investment projects

Must-Have Skills

Meta Ads ManagerGoogle AdsLead Generation CampaignsRetargetingGA4 / Google AnalyticsGoogle Tag ManagerMeta Pixel & Conversion API knowledgeExcel/Google SheetsPerformance reporting & analytics

Key Performance Metrics

The candidate will be evaluated on:

Lead Quality | CPL | CPQL | Site Visits | Conversion Rate | Cost per Site Visit | Bookings | ROAS/ROI

Ideal Candidate

We are looking for someone who:

• Has proven experience handling real-estate performance campaigns.
• Can independently manage campaigns without constant supervision.
• Thinks commercially and understands the difference between a lead and a potential buyer.
• Is comfortable working with large advertising budgets.
• Can analyze data and make decisions quickly.
• Understands creative testing and performance-driven content.
• Takes ownership of campaign results.

What We Don’t Want

❌ Someone who only knows how to “boost posts”❌ Someone focused only on impressions and followers❌ Someone who generates cheap but poor-quality leads❌ Someone who needs constant supervision❌ Someone without hands-on Meta & Google Ads experience

Primary Goal

Generate high-quality real-estate leads → increase qualified site visits → improve conversion → generate measurable revenue for clients.

Pay: ₹18,092.28 - ₹45,000.00 per month

Work Location: In person