Performance Marketing Manager

About the Role

We are looking for a hands-on Performance Marketing Manager who can independently plan, execute, optimise and scale paid marketing campaigns across multiple business verticals.

This is a performance-focused and technical role, not a social media or general digital marketing position.

The person will be responsible for the complete paid acquisition funnel — from campaign strategy and tracking to lead generation, lead quality, conversion and revenue.

Key Responsibilities

• Plan, execute and optimise campaigns across Meta Ads, Google Ads and other relevant paid platforms.
• Manage and scale lead-generation and conversion campaigns while maintaining lead quality and acquisition costs.
• Develop audience, keyword, retargeting, lookalike and campaign strategies based on business objectives.
• Continuously test and optimise creatives, ad copies, audiences, offers, landing pages and campaign structures.
• Monitor and optimise key metrics including CPM, CTR, CPC, CPL, qualified CPL, conversion rate, CAC and ROAS.
• Analyse the complete funnel from Ad → Lead → Qualified Lead → Counselling/Meeting → Sale → Revenue.
• Work closely with sales teams to understand lead quality and improve lead-to-sale conversion.
• Manage and allocate advertising budgets based on campaign performance and business priorities.
• Identify underperforming campaigns, diagnose the reason and take corrective action.
• Scale successful campaigns while maintaining acceptable CPL, CAC and ROAS.
• Set up and maintain accurate Meta Pixel, Conversions API, Google Tag Manager, GA4, Google Ads conversion tracking and UTM tracking.
• Ensure marketing data is properly connected with CRM and sales outcomes wherever possible.
• Analyse campaign and CRM data to identify the channels, campaigns, audiences and creatives actually contributing to revenue.
• Work with creative, development and sales teams to improve campaign performance and landing-page conversion.
• Prepare regular performance reports and provide clear recommendations based on data.

Technical Skills Required

Strong hands-on experience with:

• Meta Ads Manager
• Google Ads
• Meta Pixel & Conversions API
• Google Tag Manager
• GA4
• Google Ads Conversion Tracking
• UTM & attribution
• Lead-generation campaigns
• Retargeting & lookalike audiences
• Landing page optimisation / CRO
• Excel / Google Sheets
• CRM and funnel analytics

What We Are Looking For

• 4–7 years of hands-on performance marketing experience.
• Proven experience managing and optimising paid advertising budgets.
• Strong expertise in Meta and Google Ads.
• Strong understanding of tracking, attribution and conversion optimisation.
• Ability to analyse data and make decisions independently.
• Experience with lead-generation and preferably high-ticket B2C campaigns.
• Ability to connect marketing performance with actual sales and revenue, rather than focusing only on leads.
• Comfortable working with sales, creative and technical teams.
• Strong analytical and problem-solving skills.

Not a fit if your experience is primarily:

Social media management, content marketing, SEO, influencer marketing, post boosting or agency coordination.

We need someone who is comfortable getting into the ad platforms, understanding the numbers, finding the problem and optimising campaigns hands-on.

Performance Expectations

The role will be measured on:

Quality Leads | CPL | Qualified CPL | Conversion Rate | CAC | Revenue | ROAS | Overall Marketing Efficiency

We are interested in business outcomes, not just campaign activity.

Compensation

₹45,000–₹55,000 fixed per month + performance incentives

Exceptional candidates with strong proven results and experience handling larger budgets may be considered at a higher compensation.

The variable component will be linked to measurable performance such as lead quality, CPL/CAC, conversions, revenue and ROAS.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person