Performance Marketing Manager

Who you are

• We are looking for a T-shaped growth practitioner: someone with genuine depth in performance marketing but breadth across the wider growth system
• Strong track record in growth / performance marketing within a digital, PLG, SaaS or fintech business
• Deep hands-on expertise in Google/Search and Meta
• Experience managing meaningful performance-marketing budgets and external agencies
• Evidence of improving commercial outcomes, not simply platform metrics
• Strong understanding of full-funnel growth and how acquisition connects to activation, conversion and revenue
• Experience working with creative testing, messaging and proposition development
• Strong understanding of landing-page optimisation and CRO
• Experience developing and testing offers
• Strong analytical capability and comfortable diagnosing funnel performance
• Understanding of attribution, first-party data, event tracking and measurement
• Experience designing and running structured growth experiments
• Commercial understanding of CAC, conversion, payback and customer economics
• Able to influence Product, Brand, CRM, Analytics and other teams without direct management authority
• Comfortable challenging agencies and senior stakeholders with evidence
• High ownership and capable of operating independently
• Execution focused: able to move from diagnosis → hypothesis → experiment → learning → scale
• B2B SaaS / fintech experience
• Experience in a product-led growth (PLG) environment
• Experience optimising towards downstream customer quality rather than lead volume alone
• Experience building or improving first-party measurement and attribution infrastructure
• Experience across emerging acquisition channels such as TikTok and YouTube
• Experience operating within a cross-functional weekly commercial / growth trading cadence

What the job involves

• We are looking for a commercially minded Performance Marketing Manager to own and accelerate customer acquisition growth for Shine
• This is not a traditional channel management role
• Our media execution is largely supported by external agencies. The role of the Performance Marketing Manager is to own the growth system around those channels: identifying where growth is constrained, developing hypotheses, bringing together the right levers and driving cross-functional execution to improve commercial outcomes
• You will have deep expertise in performance marketing and be capable of challenging agencies across Search, Meta, TikTok and other acquisition channels. But your responsibility extends beyond media buying
• You will work across channels, creative, messaging, offers, landing pages and define together with stakeholders a roadmap beyond paid marketing in user journey, CRO, attribution and measurement to improve the quality and commercial value of the customers we acquire
• Success is therefore not defined simply by leads, sign-ups or channel CPA. It is defined by whether acquisition ultimately contributes to profitable growth
• This is a senior individual-contributor role: high ownership, highly analytical and hands-on, but without direct people-management responsibility
• Own the acquisition growth roadmap, translating business targets into clear growth priorities, hypotheses and experiments
• Understand the complete customer journey from demand → acquisition → sign-up → activation → subscription → revenue, rather than optimising individual channels in isolation
• Identify the biggest constraints to growth and determine which levers should be prioritised
• Balance customer volume, customer quality and acquisition efficiency
• Connect marketing KPIs to downstream commercial outcomes and continuously challenge whether acquisition activity is genuinely moving the business forward
• Participate actively in the commercial trading rhythm, bringing clear performance context, diagnosis and actions
• Bring deep hands-on expertise across performance channels, particularly Google/Search and Meta, with experience across channels such as TikTok, YouTube and other emerging platforms
• Own performance strategy, budget allocation, channel mix, targets and measurement
• Lead and challenge external agencies rather than simply managing their output
• Hold agencies accountable for commercial outcomes, experimentation velocity and quality of thinking
• Be technically strong enough to interrogate campaign structure, targeting, bidding, tracking and optimisation—and get hands-on when required
• Continually assess whether the channel mix and acquisition playbook remain fit for purpose
• Treat creative and messaging as fundamental growth levers rather than simply inputs into media buying
• Develop structured hypotheses around customer problems, audiences, propositions, messaging, hooks and creative concepts
• Build a high-velocity testing roadmap across channels
• Work closely with Brand, Product Marketing and creative partners to translate customer insight into performance creative
• Understand why creative wins and systematically turn those learnings into the next generation of tests
• Own a structured growth experimentation roadmap beyond media optimisation
• Develop and test offers, propositions, incentives and other conversion levers
• Build hypotheses from customer behaviour and funnel performance rather than relying solely on channel data
• Establish clear test design, success criteria and learning loops
• Scale successful experiments and rapidly stop activity that does not create sufficient commercial value
• Own acquisition performance beyond the ad click
• Identify friction and conversion opportunities across landing pages, sign-up and onboarding journeys
• Work cross-functionally with Product, UX, CRM and other teams to improve conversion
• Ensure strong message → ad → landing page → product journey continuity
• Build and prioritise a CRO roadmap based on commercial impact
• Diagnose where customers are dropping out of the journey and mobilise the relevant teams to address it
• Own the measurement framework required to understand true acquisition performance
• Connect platform data with first-party and downstream commercial data
• Develop a clear view of attribution across channels and customer touchpoints
• Ensure optimisation increasingly uses meaningful downstream events rather than relying on upper-funnel proxies
• Understand acquisition quality by channel, campaign, audience, creative and cohort
• Use CAC, conversion, activation, subscriber conversion, payback and customer-value metrics to inform investment decisions
• Partner with Data/Analytics to continually improve tracking, event architecture and reporting
• Success in this role means:
• Acquisition investment increasingly translates into commercial growth, not simply more leads or sign-ups
• Customer quality and downstream conversion improve alongside acquisition volume
• Performance Marketing develops from predominantly channel optimisation into a full-funnel growth capability
• Search, Meta, TikTok and other channels operate as part of one coherent acquisition strategy
• Creative, messaging, offers and CRO become systematic acquisition levers
• Agencies receive stronger strategic direction and commercial accountability
• Attribution and first-party measurement enable better investment decisions
• Growth experiments move faster and generate repeatable learning
• Cross-functional teams become increasingly aligned around the biggest commercial growth opportunities

The application process

• 1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine
• 2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering
• 3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role
• 4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine

Benefits

• 👩‍💻 1 day of freelancing per month: The opportunity to put yourself in the shoes of our customers (with a free premium account!)
• 👪 8 weeks second parent leave + 3 days sick child leave
• 💚 Mutuelle: 100% health coverage for you and your family
• 🌏 Work from our Parisian offices or from your home (in France and in some European countries): Shine takes care of a furniture leasing to settle in well at home or a coworking space near you
• 🍱 Restaurant tickets: €9.05 per day for your lunches
• 🎶 Culture budget of €275 per year to buy books or listen to music
• 🤸 Sports pack: €300 per year to take care of yourself
• 🚴‍♂️ Bike + transport: Participation in transport costs, on folding seat or cycle path (Shine reimburses the kilometers made by bike!)
• ☀️ 8 to 10 days of RTT per year for all
• 🏝 1% holiday bonus paid in June