Performance Marketing Manager

Job Title: Meta Ads Specialist / Performance Marketing Executive

Salary: Up to ₹20,000 per monthJob Type: Full-timeExperience: 0–2 yearsLocation: [Remote]

About the Role

We are looking for a Meta Ads Specialist / Performance Marketing Executive to help plan, execute, monitor and optimize advertising campaigns across Facebook and Instagram.

The ideal candidate should understand Meta Ads Manager, audience targeting, campaign structure and performance metrics, and should be comfortable analyzing data to improve campaign performance.

Freshers with practical knowledge of Meta Ads and relevant projects or certifications are welcome to apply.

Key Responsibilities

• Create and manage Facebook and Instagram advertising campaigns
• Set up campaigns, ad sets, audiences and advertisements
• Conduct audience and competitor research
• Select appropriate campaign objectives and targeting strategies
• Monitor campaign performance and budgets
• Analyze key metrics including CPC, CPM, CTR, CPL, CPA and ROAS
• Test different audiences, creatives, ad copies and campaign structures
• Optimize campaigns based on performance data
• Assist with retargeting and custom/lookalike audience campaigns
• Work closely with the creative and social media teams
• Prepare campaign performance reports
• Identify opportunities to improve lead quality and reduce acquisition costs
• Stay updated with Meta advertising features, policies and best practices

Requirements

• Good understanding of Facebook & Instagram advertising
• Familiarity with Meta Ads Manager
• Understanding of campaign, ad set and ad structure
• Basic knowledge of audience targeting and retargeting
• Understanding of advertising metrics such as CPC, CPM, CTR, CPL and ROAS
• Analytical and problem-solving mindset
• Good communication skills
• Ability to learn and adapt quickly
• Knowledge of Meta Pixel, Events Manager and conversion tracking is a plus
• Experience running actual campaigns is a plus

Freshers Can Apply

Freshers are encouraged to apply if they have:

• Completed a Meta Ads / Performance Marketing course
• Practical knowledge of Meta Ads Manager
• Managed advertising campaigns for a personal project or small business
• Completed relevant college/internship projects
• A portfolio or campaign case study demonstrating their knowledge

What We Offer

• Salary up to ₹20,000/month depending on skills and experience
• Hands-on experience with real advertising campaigns
• Practical exposure to performance marketing
• Opportunity to work with real businesses and budgets
• Learning and professional development opportunities
• Internship Completion Certificate (where applicable)
• Experience Letter
• Letter of Recommendation for eligible performers
• Performance-based growth opportunities
• Opportunity for a full-time/long-term role based on performance

How to Apply

Interested candidates can apply through Indeed/Naukri with their updated resume.

Candidates with previous campaign experience, campaign reports or case studies are encouraged to share them along with their application.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote