Performance Marketing Manager

Company: Plus People
Location: Rohini Sector 24, Delhi
Job Type: Full-time
Experience: 4–5 years
Work Arrangement: On-site
Salary: Up to ₹9 LPA
Working Hours: 10am to 7pm

About the Role

Plus People is hiring a Performance Marketing Manager to manage and scale paid advertising campaigns across Meta, Google, and LinkedIn, with a focus on lead generation, customer acquisition, and campaign performance.

Key Responsibilities

• Manage Meta, Google, and LinkedIn ad campaigns from setup to scaling.
• Build and optimize landing pages for lead generation and sales.
• Improve ROAS, CPL, CPA, CTR, and conversion rates through regular optimization.
• Set up and manage GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
• Monitor campaign performance and prepare actionable reports.
• Manage campaign budgets and scale profitable campaigns.
• Research audiences, competitors, and market trends.
• Coordinate with designers, video editors, and content teams for ad creatives.
• Use AI tools for campaign planning, audience research, copywriting, and optimization.

Requirements

• 4–5 years of relevant performance marketing experience.
• Strong expertise in Meta Ads and Google Ads; knowledge of LinkedIn Ads.
• Experience with landing page platforms such as WordPress, Shopify, Elementor, or Webflow.
• Practical knowledge of GA4, GTM, Meta Pixel, CRO, and marketing funnels.
• Strong analytical, reporting, and campaign optimization skills.
• Ability to manage multiple campaigns or client accounts.

Pay: ₹40,092.28 - ₹72,627.99 per month

Benefits:

• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person