Performance Marketing Manager

Key Responsibilities:

1. Plan and execute digital marketing campaigns to increase customer acquisition and sales.
2. Manage the performance marketing team, including online advertising, data analysis, and SEO optimization.
3. Analyze and track the performance of marketing campaigns to monitor ROI and expenses.
4. Develop and test new advertising strategies to improve campaign performance.
5. Manage advertising budgets and optimize for maximum efficiency.
6. Plan and develop sales strategies to increase revenue, expand the customer base, and foster relationships with both new and existing customers.
7. Analyze sales data to track team performance and improve sales processes for greater efficiency.
8. Provide guidance and skill development to the team to help them meet set goals.
9. Regularly report sales team performance to executives, along with suggestions for improvements.
10. Create analysis reports and present insights to the CMO and executive team.
11. Explore and evaluate new marketing technologies and tools to enhance efficiency.
12. Conduct and manage A/B testing to improve ad and website performance.
13. Collaborate with other teams, such as the content and SEO teams, to create an integrated marketing experience.

Qualifications:

• Bachelor’s degree or higher in a relevant field such as Marketing, Business Administration, or a related area.
• At least 7 years of relevant experience, particularly in sales and team management.
• Strong analytical skills and the ability to use data in decision-making.
• In-depth knowledge and understanding of sales processes and digital marketing.
• Excellent communication and presentation skills.
• Strong leadership abilities and the capability to manage teams effectively.
• Proficiency in using software or tools related to data analysis and management.