Performance Marketing Manager

Job Role: Performance Marketing Manager

Experience: 7 to 10 Years

Job Description

The Performance Marketing Specialist plays a crucial role in driving growth through data-driven digital marketing strategies. Collaborating closely with the marketing analytics and creative teams, you will optimize campaigns to enhance ROI and customer acquisition. Your expertise will directly impact the companys online presence and revenue, making this position vital for achieving our ambitious growth goals.

Key Responsibilities:

Develop and execute performance marketing campaigns across various digital channels including PPC, social media, and email.
Analyse campaign performance metrics to identify trends and insights, making data-driven recommendations for optimization.
Collaborate with the creative team to design compelling ad creatives that resonate with target audiences.
Manage and allocate marketing budgets efficiently to maximize return on ad spend (ROAS).
Conduct comprehensive A/B testing to refine messaging and targeting strategies.
Build and maintain dashboards for tracking key performance indicators (KPIs) and presenting findings to stakeholders.
Stay updated on industry trends and tools, continuously identifying opportunities for enhancement.
Foster relationships with external partners and platforms to optimize campaign delivery.

Required Skills:

Proficiency in Google Ads, LinkedIn Ads and Facebook Ads Manager.
Strong analytical skills with experience using tools like Google Analytics and Excel.
Experience in A/B testing and conversion rate optimization techniques.
Familiarity with SEO principles and their integration into performance marketing strategies

If interested share your resumes on [email protected]