Performance Marketing Manager

PERFORMANCE MARKETING & GROWTH MANAGER

Role

Own the complete growth funnel across Ode Spa, Zen, Retreat, Ridhira Retreat Gandipet.

This is a hands-on role spanning paid acquisition, creative, CRO, tracking, CRM, attribution, analytics, and

revenue optimization.

Responsibilities

• Own Meta Ads, Google Ads, YouTube and other relevant paid channels.
• Build and optimize full-funnel campaigns from TOFU to BOFU.
• Optimize for qualified leads, bookings and revenue, not just CPL.
• Manage audiences, budgets, creatives, offers and retargeting.
• Develop creative briefs, hooks, messaging and testing strategies.
• Optimize landing pages, forms, CTAs and conversion journeys.
• Own tracking across GA4, GTM, Meta Pixel/CAPI and UTMs.
• Connect campaign data with Zoho CRM, Knowlarity and booking/revenue systems.
• Build campaign-to-revenue attribution.
• Analyze CAC, CPL, CPA, ROAS, ROI, conversion rate and revenue.
• Run structured experiments across audience, creative, offer and funnel.
• Identify automation opportunities using AI and marketing tools.
• Work closely with sales, creative, product and technical teams.

Core Funnel

Ad Spend Click Lead Qualified Lead Call Booking Revenue

The marketer should be able to explain:

What happened Why it happened What to change Expected impact

Must Have

• Meta Ads
• Google Ads
• Full-funnel performance marketing
• Lead generation
• GA4 + GTM
• UTM and conversion tracking
• CRM fundamentals
• CRO
• Creative testing
• Analytics
• Excel / Google Sheets

Good to Have

• Zoho CRM
• Knowlarity
• Zoho Books
• Meta CAPI
• Looker Studio
• WhatsApp marketing
• Marketing automation
• APIs / webhooks
• AI marketing tools

Metrics

Primary: Revenue, CAC, ROAS, ROI, qualified leads, bookings, revenue per campaign.

Secondary: CPL, CTR, CPC, CPM, conversion rate, lead quality and creative performance.

Ideal Candidate

A Performance Marketer + Growth Thinker + Analyst who can

independently move from:

Business Goal Strategy Campaign Creative Lead CRM Conversion Revenue Optimization

Experience

2-5 years preferred.