Performance Marketing Manager

1. Performance Marketing

• Plan, execute and optimize paid digital campaigns across Meta, Google Ads , Instagram ads and other relevant platforms.
• Own campaign budgets, media planning, allocation and performance.
• Drive customer acquisition and revenue while maintaining target CAC, ROAS and ROI.
• Develop full-funnel campaigns covering awareness, consideration, conversion and retention.
• Continuously test audiences, creatives, ad formats, messaging, landing pages and offers.

2. D2C & E-commerce Growth

• Drive traffic and conversions for the brand's D2C/e-commerce channels.
• Work closely with the e-commerce team to improve conversion rate, AOV, repeat purchase and customer lifetime value.
• Identify opportunities for growth across product categories, launches, offers and seasonal campaigns.
• Support new product launches through performance-led digital campaigns.

3. Marketplace Marketing

• Support performance marketing initiatives across relevant marketplaces such as Amazon, Nykaa, Myntra, Flipkart and other platforms, as applicable.
• Monitor marketplace advertising performance and optimize spends for profitable growth.
• Coordinate with marketplace/e-commerce teams to improve visibility and sales.

4. Analytics & Reporting

• Monitor key metrics including:

• ROAS

• CAC/CPA

• CTR

• CPC

• CPM

• Conversion Rate

• AOV

• Revenue

• New vs. repeat customers

• Customer Lifetime Value

• Prepare weekly and monthly performance reports with clear insights and action plans.

• Identify campaign trends, performance gaps and opportunities through data analysis.

• Ensure accurate tracking and attribution across campaigns.

5. Creative & Content Collaboration

• Work closely with the Creative, Social Media and Content teams to develop high-performing ad creatives.
• Provide data-backed creative briefs and recommendations.
• Analyze creative performance and identify winning hooks, formats, products and messaging.
• Build a structured creative testing framework.

6. Growth & Experimentation

• Conduct A/B testing across audiences, creatives, offers and landing pages.
• Identify emerging digital platforms and performance opportunities.
• Stay updated on changes in Meta, Google, marketplace advertising and digital marketing trends.
• Develop innovative strategies to improve acquisition efficiency and scale.

Key Performance Indicators (KPIs)

• Revenue generated through paid marketing
• ROAS / ROI
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• Conversion Rate
• Paid traffic growth
• New customer acquisition
• Repeat customer contribution
• Average Order Value (AOV)
• Campaign profitability
• Creative testing and optimization
• Marketing budget utilization

Required Skills & Experience

• 47 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
• Strong hands-on experience with Meta Ads , Google Ads, Instagram Ads .
• Experience in D2C, e-commerce, consumer brands or beauty/fashion/lifestyle will be preferred.
• Strong understanding of customer acquisition funnels and digital analytics.
• Experience managing significant monthly advertising budgets.
• Strong analytical and problem-solving skills.
• Good understanding of attribution, tracking and conversion optimization.
• Ability to interpret data and convert insights into actionable business decisions.
• Strong communication and stakeholder-management skills.
• Comfortable working in a fast-paced, high-growth startup environment.Role & responsibilities