Performance Marketing Manager

The Performance Marketing Manager is responsible for developing, executing, and optimizing data-driven digital marketing campaigns across multiple channels to drive measurable growth in traffic, leads, revenue, and customer acquisition. This role requires strong analytical ability, commercial thinking, and hands-on platform experience.

• Plan, execute, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Programmatic, Affiliates, and Marketplaces
• Plan media budget and brief to agencies and e-commerce platforms to maximize ROI/ROAS
• Monitor daily performance metrics and provide actionable insights
• Lead A/B testing across creative, audiences, landing pages, and bidding strategies
• Develop full-funnel performance strategies for acquisition and retention
• Collaborate with brand, e-commerce, CRM, and content teams
• Build dashboards and performance reports for stakeholders
• Identify growth opportunities through testing and market trends
• Ensure campaign tracking accuracy via pixels, tags, and attribution tools
• Manage relationships with media agencies and platform partners (if applicable)
• Take end-to-end ownership of the CRM application, overseeing setup, maintenance, data integrity, and system integrations.
• Define and manage customer segmentation, automation workflows, and lifecycle messaging strategies (Email, SMS, push notifications, in-app messaging) to maximize customer retention, repeat purchases, and Lifetime Value.

Qualifications and Requirements

Education and Work Experience:

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 3–5+ years’ experience in performance or growth marketing
• Hands-on experience with paid media platforms (Google Ads, Meta Ads, etc.)
• Strong analytical and data-driven mindset
• Advanced Excel/Sheets and familiarity with analytics tools (GA4, attribution tools)
• Proven track record of achieving ROI-based targets
• Experience managing budgets at scale
• Strong communication and stakeholder management skills
• Ability to thrive in a fast-paced environment