Performance Marketing Manager

Job Responsibilities:

We are looking for a results-driven and detail-oriented Performance Marketing Manager with hands-on experience in digital advertising, campaign optimization, analytics, and WordPress website maintenance. The ideal candidate will be responsible for planning and executing performance marketing campaigns while ensuring the website, landing pages, tracking, and conversion funnels are optimized to deliver measurable business growth.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
• Develop and manage strategies focused on lead generation, sales, conversions, ROAS, and customer acquisition.
• Monitor campaign performance, budgets, CPC, CTR, CPA, conversion rates, ROAS, and other key performance metrics.
• Create, manage, and optimize landing pages to improve campaign performance and conversion rates.
• Maintain and update the company's WordPress website, including content updates, product/service pages, banners, landing pages, plugins, and basic website troubleshooting.
• Coordinate with developers/designers when advanced website changes or technical fixes are required.
• Implement and maintain Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking, and other marketing tracking tools.
• Analyze website and campaign data using Google Analytics, Google Search Console, Meta Ads Manager, and other relevant tools.
• Work closely with the SEO and content teams to align paid marketing campaigns with overall digital marketing objectives.
• Conduct A/B testing for ads, landing pages, creatives, CTAs, and audience segments to improve campaign performance.
• Identify opportunities to improve website user experience, conversion rates, and overall marketing funnel performance.
• Prepare regular performance reports and provide actionable insights based on campaign and website data.
• Stay updated with the latest trends, platform updates, advertising strategies, tracking technologies, and digital marketing best practices.

Job Type:

Full-time

Schedule:

• Day shift

Education:

• Bachelor's degree (Preferred)

Experience:

• Total work: 2 years (Required)
• Performance Marketing: 2 years (Required)
• Google Ads & Meta Ads: 2 years (Preferred)
• WordPress Website Management: 1–2 years (Preferred)

Work Location:

In person

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total work: 2 years (Required)
• Web development: 2 years (Required)

Work Location: In person