Performance Marketing Manager

About the role

We are looking for a hands-on Performance Marketing Manager/Specialist to support Berkeley Group's international digital marketing activities. The successful candidate will be responsible for the day-to-day management, optimisation and analysis of paid digital campaigns across Google Ads, Meta, YouTube and LinkedIn. This is a hands-on performance marketing position rather than an agency-management role. The candidate should be comfortable working directly within advertising platforms, analysing campaign and conversion data, identifying opportunities for improvement and implementing changes independently. The role will work closely with the International Marketing team, appointed agencies and local market teams to deliver effective campaigns targeting international buyers interested in UK property.

Key responsibilities

• Plan, build, launch and optimise paid media campaigns across Google Ads (Search, Display and Performance Max), YouTube, Meta Ads (Facebook and Instagram), LinkedIn Ads and other Programmatic ad platforms
• Manage campaigns throughout the full lifecycle, from campaign setup and audience targeting through to optimisation and reporting
• Monitor campaign performance against key metrics including CPL, CPA, conversion rate, CTR and other relevant performance indicators
• Analyse campaign performance and proactively identify opportunities to improve lead volume, lead quality and cost efficiency
• Conduct ongoing testing across audiences, keywords, bidding strategies, advertising formats, creative and landing pages
• Manage campaign budgets and pacing to ensure effective allocation of media spend
• Conduct keyword research and search behaviour analysis
• Use GA4, Google Tag Manager and advertising platform analytics to monitor user behaviour and campaign performance
• Build and maintain campaign reports and dashboards using tools such as Data Studio and Excel/Google Sheets
• Work with designers and marketing teams to develop and test advertising creative

About you

• Approximately 4–6 years of hands-on performance marketing experience
• Demonstrable experience personally managing campaigns within Google Ads, Meta Ads, YouTube and LinkedIn Ads
• Strong understanding of paid search, paid social, audience targeting, remarketing and conversion optimisation
• Experience analysing and optimising campaigns against performance metrics such as CPL, CPA, CTR, conversion rate and ROAS
• Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with campaign reporting and data analysis using Excel/Google Sheets and/or Data Studio
• Strong understanding of conversion tracking and digital marketing measurement
• Native or professional proficiency in written Traditional Chinese (繁體中文)
• Strong spoken and written English, with the ability to communicate effectively with international teams
• Strong analytical ability and attention to detail
• Comfortable working independently and taking ownership of campaign performance.