Performance Marketing Manager

Role Overview

We are looking for a Performance Marketing Manager who can independently manage, optimize and scale paid acquisition campaigns for Rojgar With Ankit. The person should be extremely comfortable working with numbers, campaign structures, creatives, funnels and daily optimization.

The objective is simple: scale revenue while maintaining strong unit economics. Key Responsibilities

Own and manage performance marketing campaigns primarily across Meta Ads.

Manage campaign budgets and continuously optimize for purchases and revenue.

Monitor campaigns daily across spend, impressions, CPM, CTR, CPC, conversion rate, CPP, ROAS and revenue.

Identify winning campaigns, ad sets, audiences and creatives and scale them systematically.

Identify underperforming campaigns quickly and take corrective action.

Work closely with the Creative team to continuously generate new advertising concepts.

Create structured creative testing plans across hooks, formats, audiences and offers.

Analyze campaign performance by course, exam, audience, geography and creative.

Develop remarketing and retargeting strategies.

Improve the complete funnel from advertisement to landing page to purchase.

Work with Product and Analytics teams to ensure accurate attribution and event tracking.

Prepare daily and weekly performance reports with clear insights and actions.

Conduct competitor analysis and identify new growth opportunities.

Manage significant advertising budgets responsibly.

What We Are Looking For

3 to 6 years of hands-on performance marketing experience.

Strong experience with Meta Ads Manager.

Experience managing large monthly advertising budgets.

Strong analytical and Excel/Google Sheets skills.

Deep understanding of campaign optimization, attribution and conversion funnels.

Ability to identify patterns from large amounts of campaign data.

Strong understanding of creative testing and performance creative strategy.

Experience in EdTech, D2C, consumer internet or high-volume performance marketing businesses is preferred.

Strong ownership mentality and ability to operate independently. Success in This Role You will be measured primarily on:

Revenue generated from performance marketing.

Cost Per Purchase.

ROAS and contribution margin.

Ability to scale advertising spend profitably.

Number of winning campaigns and creatives identified.

Speed of optimization and decision-making.

Improvement in conversion rates across the funnel.