Performance Marketing Manager

Own the full paid media function end-to-end: budget planning, channel mix, campaign build, creative testing, bid and audience optimization, and reporting. Plan and manage monthly media budgets across Meta, Google (Search, PMax, Display, YouTube), TikTok, X and LinkedIn, with clear pacing and forecasting. Drive qualified acquisition registrations, verified accounts and funded accounts against agreed CPA and volume targets by market. Own conversion tracking and measurement integrity: pixels, Conversions API and server-side events, UTM governance, and reconciliation between platform-reported and CRM-reported results. Navigate financial services advertising restrictions account verification, ad disapprovals, landing page policy and regulated-market targeting rules and keep accounts in good standing. Run a structured creative testing program with design and content and feed winning angles back into the wider marketing plan. Manage retargeting and audience strategy across the funnel, including CRM audience segmentation and exclusion logic. Deliver weekly and monthly performance reporting with clear commentary: what moved, why, and what changes next. Evaluate and manage additional channels and vendors where they earn their place programmatic, native, affiliate and finance-vertical publishers.

Desired Candidate Profile

Minimum 5 years in performance marketing / media buying, with meaningful experience advertising a fintech or regulated financial services product. Direct, hands-on management of live monthly budgets you build and optimize in the ad platforms yourself. Proven ownership of at least three of: Meta, Google Ads, TikTok, X, LinkedIn, YouTube, programmatic or native. Strong analytical skills: comfortable with CPA, CAC, ROAS, lead-to-deposit conversion and payback, and able to defend the numbers. Practical experience with tracking and attribution setup, not just reading dashboards. Experience handling ad account restrictions, disapprovals and policy issues for a regulated financial advertiser. Fluent professional English & Arabic read, write and speak. Forex/CFD brokerage acquisition experience, including funded-account funnels. Experience with GA4, Google Tag Manager, server-side tagging and other platform integrations. Experience scaling acquisition across multiple regions MENA, LATAM, Africa or Asia.