Performance Marketing Manager

Experience: 2–5 Years
Job Type: Full-Time
Location: [Bhopal/Indore/Location]
Department: Digital Marketing

About the Role

We are looking for a Performance Marketing Manager who can independently plan, execute, optimize, and scale paid marketing campaigns across Google Ads and Meta Ads.

The ideal candidate should have strong hands-on experience in lead generation, conversion campaigns, campaign optimization, audience targeting, retargeting, analytics, and performance reporting.

Key Responsibilities

Google Ads

• Plan, create, manage, and optimize Google Ads campaigns.
• Handle Search, Display, Performance Max, YouTube, and Remarketing campaigns.
• Conduct keyword research, competitor analysis, and audience research.
• Manage bidding, budgets, ad copies, extensions, and targeting.
• Monitor CPC, CTR, CPL, CPA, Conversion Rate, ROAS and other key metrics.
• Identify opportunities to reduce CPL and improve campaign performance.
• Set up and monitor conversion tracking and campaign attribution.

Meta Ads – Facebook & Instagram

• Plan and execute lead generation, traffic, engagement, conversion, and remarketing campaigns.
• Create and manage campaigns through Meta Ads Manager.
• Develop audience strategies including Custom Audiences, Lookalike Audiences, retargeting, and interest-based targeting.
• Conduct A/B testing for creatives, ad copies, audiences, placements, and campaign objectives.
• Monitor CPL, CTR, CPM, CPA, Conversion Rate, and ROAS.
• Continuously optimize campaigns based on performance data.

Analytics & Optimization

• Track campaign performance and prepare regular performance reports.
• Analyze data through Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
• Identify performance trends, issues, and growth opportunities.
• Plan and execute A/B tests to improve campaign efficiency.
• Work closely with the creative and content team to develop high-performing ad creatives.
• Provide insights on which creatives, audiences, offers, and campaigns are generating better results.

Lead Generation & Funnel Management

• Develop paid marketing strategies according to business objectives.
• Understand the complete funnel from Ad → Landing Page → Lead → Conversion.
• Coordinate with sales teams to understand lead quality and optimize campaigns accordingly.
• Identify drop-offs in the funnel and suggest improvements.
• Focus on generating quality leads, not just lead volume.

Requirements

• 2–5 years of hands-on experience in Performance Marketing / Paid Media.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience managing monthly advertising budgets and optimizing campaigns for ROI.
• Good understanding of CPL, CPA, CTR, CPC, CPM, Conversion Rate, ROAS, CAC and other performance metrics.
• Knowledge of GA4 and Google Tag Manager.
• Understanding of conversion tracking, pixels, events, UTM parameters, and attribution.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to work with creative teams and provide data-driven creative recommendations.

Preferred

• Google Ads Certification.
• Meta Blueprint Certification.
• Experience with lead-generation campaigns.
• Experience in Healthcare, Education, Real Estate, Hospitality, E-commerce, or other lead-generation businesses is a plus.
• Experience handling multiple client accounts or agencies will be an advantage.

Key Performance Indicators

• Lead Quality
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Campaign ROI
• Lead-to-Customer Conversion
• Monthly Budget Efficiency

What We’re Looking For

A data-driven, proactive, and result-oriented Performance Marketing Manager who can take ownership of campaigns from strategy and execution to optimization and reporting.

The candidate should be comfortable making decisions based on data and continuously testing new strategies to improve performance.

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person