Performance Marketing Manager

Performance Marketing Manager Job Description

Location: Andheri East

Reporting to: Digital Marketing Head

About the Role

We are looking for a results-driven Performance Marketing Manager to plan, execute, optimize, and manage digital

marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in paid

advertising, lead generation, campaign optimization, and performance analytics.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
• Manage lead generation campaigns with a focus on improving CPL, conversion rates, and overall ROI.
• Monitor campaign performance and optimize budgets, targeting, creatives, keywords, and bidding strategies.
• Develop and implement strategies to increase qualified leads and improve campaign efficiency.
• Conduct audience research, competitor analysis, and market research.
• Coordinate with the creative and content teams to develop high-performing ad creatives and campaigns.
• Work with cross-functional teams, including Digital Sales, CRM, IT and Technology Development, to improve lead quality, campaign tracking, lead handoffs and conversions.
• Track and analyse campaign performance and share actionable insights through regular reports.
• Conduct A/B testing for ad copies, creatives, landing pages, audiences, and campaigns.
• Monitor the complete lead funnel and identify opportunities for improving lead quality and conversion.
• Stay updated with the latest digital marketing trends, platform updates, and performance marketing best practices.

Company website: www.ruloans.com

Required Skills & Qualifications

• 3–5 years of relevant experience in Performance Marketing / Digital Marketing.
• Candidates with a performance marketing agency background will be preferred.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of lead generation and conversion optimization.
• Good knowledge of campaign metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rate.
• Experience with Google Analytics and Google Tag Manager.
• Strong analytical and data-driven approach.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and meet performance targets.
• Experience in BFSI, financial services, lending, insurance, or lead-generation businesses will be an added advantage.

Key Performance Indicators (KPIs)

• Lead Generation & Lead Quality
• Cost Per Lead (CPL)
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Campaign ROI / ROAS
• Overall campaign performance and budget efficiency

Compensation

CTC: Up to ₹6.5 LPA, depending on experience, skills, and suitability for the role.

Pay: ₹400,000.00 - ₹650,000.00 per year

Experience:

• Performance marketing: 3 years (Preferred)

Work Location: In person