Performance Marketing Manager

Performance Marketing Manager

$110,000 - $120,000 + bonus + benefits

New York City | Hybrid

Refyne is partnering exclusively with a high-growth consumer brand to appoint a Performance Marketing Manager as they continue to scale their North American business.

This is an opportunity to step into a genuinely high-impact growth role, owning performance across Paid Social, Paid Search, Retail Media, Email and SMS and playing a key role in how the business acquires, converts and retains customers.

If you're a performance marketer who loves being close to the numbers, making decisions quickly and seeing a direct commercial impact from your work, this could be a great next move.

The Opportunity

Reporting to the Director of Growth you'll take ownership of the day-to-day performance marketing engine, with responsibility for driving efficient customer acquisition and scaling the business across multiple digital channels.

You'll be hands-on across:

• Retail Media: Amazon Advertising, Walmart Connect and Target Roundel
• Paid Social: Meta and TikTok
• Paid Search: Google Search and Shopping
• Email & SMS: lifecycle campaigns, segmentation, automation and customer retention
• Creative & Testing: developing a structured testing roadmap across creative, copy, audiences and landing pages
• Performance & Analytics: monitoring ROAS, CAC, TACoS, conversion and wider commercial performance
• Budget Management: ensuring media investment is continually directed towards the strongest opportunities
• Audience Strategy: using first-party data and customer insights to improve targeting and personalisation

You'll work closely with Marketing, CRM and senior Growth stakeholders, bringing together data, creativity and commercial thinking to continually improve performance.

What We're Looking For

We're looking for someone who is analytical, commercially minded and genuinely hands-on .

• 4-6+ years' experience in performance or growth marketing
• Experience within US CPG, DTC, e-commerce or a high-growth consumer business
• Strong hands-on experience across Meta, Google Ads and Amazon Advertising
• Experience with Email & SMS
• A proven track record managing meaningful media spend against ROAS / ROI targets
• Strong analytical skills, with experience across GA4, Excel and performance reporting
• The ability to move quickly and make decisions based on performance data
• Strong commercial awareness and an understanding of the wider customer journey

What's On Offer

• Up to $110,000 base salary + Annual bonus
• Medical, Dental & Vision
• 3% 401(k) Match
• Family Support
• Company Paid Parental Leave, Adoption Assistance & Caregiver Support
• Education & Development
• Additional Financial Benefits in the form of; FSA, HSA and Commuter Benefits.
• Summer Fridays
• 3 weeks PTO + State & Federal Holidays
• Access to a PEO Marketplace with a range of corporate perks and discounts.

Why This Role?

This isn't a role where you'll simply manage campaigns and report on performance. You'll have real ownership of the growth engine , direct exposure to senior leadership and the opportunity to influence how a high-growth consumer business scales across North America.

Interested?

For a confidential conversation about the opportunity, get in touch with [email protected]