Performance Marketing Manager

We are looking for a results-driven Performance Marketing Manager to lead paid advertising campaigns, generate qualified leads, optimise conversions, and drive measurable business growth across our media brands, events, and client campaigns.

The ideal candidate has strong expertise in Meta Ads, Google Ads, conversion tracking, and performance analytics, with a proven ability to maximise return on advertising spend (ROAS) while reducing customer acquisition costs.

Key Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, and other relevant platforms.
• Develop performance marketing strategies focused on lead generation, conversions, customer acquisition, and revenue growth.
• Manage advertising budgets and optimise campaigns to achieve maximum ROI and ROAS.
• Build and optimise conversion funnels, landing pages, lead forms, and retargeting campaigns.
• Conduct A/B testing of ad creatives, audiences, messaging, and landing pages.
• Implement and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Analyse campaign performance using key metrics such as CPL, CPA, CAC, CTR, conversion rates, and ROAS.
• Collaborate with creative strategists, designers, and content teams to develop high-performing advertisements.
• Generate qualified leads for media services, PR campaigns, event sponsorships, conferences, and other business verticals.
• Integrate advertising campaigns with CRM systems to track lead quality, sales conversions, and revenue attribution.
• Monitor advertising trends, competitor strategies, and emerging growth opportunities.
• Prepare weekly and monthly performance reports with actionable recommendations.

Requirements

• 3–5 years of experience in performance marketing, paid advertising, or digital growth.
• Proven experience managing Meta Ads and Google Ads campaigns with measurable results.
• Strong understanding of lead generation, conversion optimisation, audience targeting, and remarketing.
• Hands-on experience with GA4, Google Tag Manager, Meta Ads Manager, and Google Ads.
• Experience managing advertising budgets and scaling profitable campaigns.
• Strong analytical skills and ability to interpret campaign data to improve performance.
• Understanding of CRM integrations, marketing automation, and lead nurturing.
• Experience working with multiple brands, agencies, or B2B service businesses is preferred.
• Familiarity with AI-powered marketing and campaign optimisation tools.
• Excellent communication, reporting, and problem-solving skills.

Pay: From AED4,000.00 per month

Work Location: In person