Performance Marketing Manager

Job Description: Performance Marketing Manager
Industry: Real Estate
Department: Digital Marketing
Job Location: Gurugram, Haryana
Employment Type: Full-Time
About the Role
We are looking for a results-driven Performance Marketing Manager to lead and execute
digital marketing campaigns for our real estate business. The ideal candidate will be responsible
for generating high-quality property leads, optimizing paid advertising campaigns, improving
conversion rates, and maximizing return on marketing investment.
Key Responsibilities
Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads
(Facebook & Instagram), and other relevant digital platforms.
Generate high-quality leads for residential and commercial real estate projects.
Develop and implement performance marketing strategies aligned with business and
sales objectives.
Monitor and optimize campaign performance, including CPL (Cost Per Lead), CAC
(Customer Acquisition Cost), ROAS, and conversion rates.
Manage campaign budgets and ensure optimal utilization of marketing spend.
Collaborate with the sales and presales teams to improve lead quality and conversion
rates.
Track and analyze campaign performance using Google Analytics 4, Google Tag
Manager, Meta Pixel, and CRM tools.
Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign
strategies.
Coordinate with the creative and content teams to develop compelling ad copies,
creatives, videos, and landing pages.
Analyze market trends, competitor activities, and audience behavior to identify new
growth opportunities.
Prepare regular campaign performance reports and provide actionable insights to
management.
Ensure effective lead tracking, remarketing, retargeting, and conversion funnel
optimization.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related
field.
Proven experience in performance marketing, preferably within the real estate industry.
Strong hands-on experience with Google Ads and Meta Ads Manager.
Knowledge of lead generation campaigns, audience targeting, retargeting, and
conversion optimization.
Proficiency in Google Analytics 4, Google Tag Manager, Excel, and campaign reporting
dashboards.
Understanding of landing page optimization, tracking pixels, conversion APIs, and
CRM-based lead management.
Strong analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns and deliver results within defined budgets.
Preferred Experience
Experience in real estate lead generation, property marketing, or real estate channel
partner campaigns.
Familiarity with real estate portals, landing pages, and lead management systems.
Experience working with sales teams to track lead-to-site-visit and lead-to-booking
conversions.