Performance Marketing Manager

About the Role

Were looking for an Associate Marketing Manager- Performance Marketing to take hands-on ownership of paid user acquisition across A1Apps portfolio of mobile apps.This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data-driven growth decisions.The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.

What You’ll Do

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision-making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

What We’re Looking For

• 3–6 years of hands-on performance marketing experience, ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads/ Meta/Tiktok
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.