Performance Marketing Manager

Job highlights

• Calm and solution-oriented under pressure . Agency experience .
• Comfortable with dashboards,reports,and performance metrics . Strong analytical thinking . Good communication skills .
• Experience with multiple industries .
• Experience with high-intent lead generation .
• Experience mentoring junior executives

Manage and optimize paid campaigns across client accounts driving CPL, CAC, ROAS, and real revenue outcomes.

Content Vista is looking for a Performance Marketing Manager to manage and optimize paid marketing campaigns across client accounts. This role is for someone who understands paid media platforms, campaign structures, audience targeting, budget management, creative testing, reporting, and performance improvement.

This is not just an ad setup role. We are looking for someone who can think in terms of leads, conversions, CPL, CAC, ROAS, funnel quality, and actual client outcomes and who can independently manage campaigns, track results, identify performance gaps, and suggest improvements.

• Plan, set up, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant channels

• Manage campaign budgets responsibly and monitor performance daily

• Ensure campaigns are structured properly with clear objectives, audiences, creatives, and tracking

• Improve CPL, CAC, ROAS, lead quality, conversion rates, and other client-specific metrics

• Test creatives, audiences, placements, hooks, landing pages, and offers

• Identify why campaigns are underperforming and recommend corrective actions

• Coordinate with content, design, video, and landing page teams to improve campaign inputs

• Prepare weekly and monthly campaign reports and convert data into simple insights

• Join client review calls and explain performance in a clear, professional manner

• Flag risks, delays, or performance concerns early

• Maintain proper naming conventions, documentation, tracking sheets, and dashboards

• Ensure pixels, conversion events, UTMs, and basic tracking systems are in place

• Improvement in CPL / CAC / ROAS / conversion metrics

• Lead quality and client outcome improvement

• Campaign setup and optimization quality

• Budget efficiency

• Reporting clarity and consistency

• Timely communication of risks and performance issues

• Quality of coordination with creative and strategy teams

• Low avoidable mistakes in campaign setup and tracking

• 2 5 years of experience in performance marketing

• Hands-on experience with Meta Ads and Google Ads

• Good understanding of lead generation and conversion campaigns

• Comfortable with dashboards, reports, and performance metrics

• Strong analytical thinking

• Good communication skills

• Able to manage multiple accounts at once

• Calm and solution-oriented under pressure

• Agency experience

• Experience with multiple industries

• Landing page / funnel understanding

• Basic copy and creative testing sense

• Experience with high-intent lead generation

• Experience mentoring junior executives

Why this role matters: Performance marketing directly affects client trust, retention, revenue outcomes, and business growth. A strong Performance Marketing Manager helps Content Vista deliver measurable results and reduce founder dependency in paid growth accounts.

• Not only a campaign setup role
• Not a pure reporting role
• Not a role for someone who only looks at vanity metrics
• Not a role for someone who blames creative, client, or platform without diagnosing the problem
• Not a role for someone who needs constant supervision

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.