Performance Marketing Manager

Job highlights

• Exposure to diverse app categories and marketing strategies . Proficiency in Google Ads,Google Ads Editor,Tag Manager,Google Analytics

• Experience with Microsoft Ads (Bing),Meta Ads is a plus

• Dynamic and growth-oriented environment

• Opportunity to work with a fast-paced digital marketing team

• Exposure to diverse app categories and marketing strategies

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.

• Excellent at data handling and insight generation, proficiency in Excel & PPT.

• Strong technical skills.

• Experience with Microsoft Ads (Bing), Meta Ads is a plus.

• Excellent problem-solving skills and attention to detail.

• Ability to manage multiple campaigns and projects simultaneously.

• Participate in forming effective paid search strategies.

• Launch and optimize various PPC campaigns.

• Oversee accounts on search platforms (e.g. Google AdWords & Bing).

• Be involved in keyword selection and audience targeting.

• Monitor budget and adjust bids to gain better ROI.

• Track KPIs to assess performance and pinpoint issues.

• Produce reports for management (e.g. dashboards).

• Write attractive and concise copy for adverts.

• Suggest and develop new campaigns across multiple channels.

• Maintain partnerships with PPC ad platforms and vendors.

• Create pitch decks and reports for new clients