Performance Marketing Manager

Company: Communities Heritage Limited (CHL)
Location: Makarba, Ahmedabad, Gujarat
Employment Type: Full-Time
Working Days: 6 Days a Week
Experience: Minimum 2 Years

About the Company

Communities Heritage Limited (CHL) is a growing organization focused on expanding its presence across global markets and serving diverse industries and enterprise clients. We are looking for a result-driven Performance Marketer who can drive qualified lead generation, optimize paid marketing campaigns, and contribute to business growth through data-driven strategies.

Job Summary

The Performance Marketer will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms. The ideal candidate should have hands-on experience in B2B lead generation, campaign performance analysis, conversion tracking, and marketing funnel optimization.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Generate high-quality, qualified leads aligned with business objectives and target audiences.
• Manage advertising budgets efficiently to maximize ROI and achieve campaign targets.
• Monitor key performance metrics, including CPC, CPL, CPA, ROAS, conversion rates, and cost per qualified lead.
• Track the complete lead journey from enquiry to qualified lead, sales opportunity, and final conversion.
• Conduct A/B testing of ad creatives, copy, landing pages, audiences, and campaign strategies.
• Collaborate with design and content teams to develop high-performing ad creatives and marketing assets.
• Implement and monitor conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
• Work closely with Sales and Business Development teams to improve lead quality and conversion performance.
• Maintain lead tracking and campaign attribution through CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Optimize landing pages and marketing funnels to improve conversion rates and reduce drop-offs.
• Identify new customer acquisition channels, growth opportunities, and campaign scaling strategies.
• Prepare weekly and monthly performance reports covering campaign results, lead quality, CPL, CPA, ROAS, and pipeline contribution.
• Continuously optimize campaigns based on performance data, sales feedback, and business requirements.

Required Skills & Qualifications

• Minimum 2 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of paid acquisition, lead generation, marketing funnels, and conversion rate optimization.
• Experience in B2B lead generation, preferably in IT, SaaS, software, technology, consulting, or enterprise solutions.
• Knowledge of analytics, conversion tracking, attribution, and marketing performance tools.
• Working knowledge of CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
• Strong understanding of CPC, CPL, CPA, ROAS, conversion rates, and lead-to-opportunity metrics.
• Excellent analytical, problem-solving, communication, and coordination skills.
• Ability to work in a target-driven environment and take ownership of campaign performance.

Preferred Qualifications

• Experience marketing IT, SaaS, or technology products and services.
• Knowledge of SEO, conversion rate optimization (CRO), and marketing automation tools.
• Experience collaborating with Sales and Business Development teams to improve lead-to-conversion rates.
• Google Ads or Meta Ads certifications.

Pay: ₹14,057.92 - ₹58,313.86 per month

Benefits:

• Flexible schedule

Work Location: In person