Performance Marketing - Manager

Job highlights

• Sectoral Fit: Strongly preferred education or social sector campaigns.
• Experience: 8-12 years in performance marketing,with at least 3 4 years in senior / lead roles. .

Strategy & Campaign Management

1. Design and execute multi-channel marketing strategies (admissions + branding).
2. Translate audience insights, personas, and demographics into targeted campaigns.
3. Manage annual performance marketing budgets (> INR 50L) with accountability for conversions (50 75+ for admissions).

Performance Marketing Execution

1. Set up and optimize campaigns across LinkedIn, Meta, Google Ads, etc.
2. Define KPIs, monitor daily, and pivot strategies using data-driven insights.
3. Deliver weekly/monthly performance reports with ROI and funnel analysis.

Creative & Copy

1. Develop and review campaign messaging, headlines, and ad copy.
2. Collaborate with design/video teams for high-performing assets.

Data & Analytics

1. Analyze dashboards and reports to identify trends and opportunities.
2. Recommend funnel improvements to reduce CPL and increase conversions.

Stakeholder & Process Management

1. Coordinate with admissions, design, and content teams to align campaigns.
2. Manage external agencies/vendors, ensuring accountability and results.
3. Establish campaign calendars, review cycles, and reporting rhythms.

Qualification and Skills

1. Experience: 8-12 years in performance marketing, with at least 3 4 years in senior/lead roles.
2. Sectoral Fit: Strongly preferred education or social sector campaigns.
3. Proven Track Record: Managed budgets > INR 50L and delivered significant conversion outcomes.