Performance Marketing Manager

Key Responsibilities

1. Performance Marketing & Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
• Develop performance marketing strategies aligned with business objectives, sales targets, and brand positioning.
• Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize conversions and revenue.
• Identify opportunities to scale high-performing campaigns while reducing customer acquisition costs.

2. Data Analytics & Performance Optimization

• Monitor key performance indicators, including ROAS, ROI, CAC, CTR, CPC, CPM, conversion rate, and cost per lead.
• Analyze campaign performance and provide actionable insights to improve efficiency and profitability.
• Prepare weekly and monthly performance reports with clear recommendations for improvement.
• Implement A/B testing for creatives, ad copies, landing pages, and audience segments.

3. Lead Generation & Revenue Growth

• Develop strategies to generate high-quality leads and drive online sales.
• Optimize the customer acquisition funnel, from awareness and consideration to conversion and retention.
• Collaborate with the sales and business teams to improve lead quality and conversion rates.
• Identify opportunities for remarketing, retargeting, and customer re-engagement.

4. Website & Conversion Rate Optimization

• Work closely with website and e-commerce teams to improve landing pages, user experience, and conversion rates.
• Monitor website analytics and customer behavior using tools such as Google Analytics 4 (GA4) and Google Tag Manager.
• Ensure accurate tracking of campaign conversions, pixels, events, and attribution.
• Recommend improvements to the digital customer journey to reduce drop-offs and increase sales.

5. Creative Strategy & Content Collaboration

• Collaborate with graphic designers, content creators, and social media teams to develop performance-driven creatives and ad copies.
• Identify creative trends, audience preferences, and messaging strategies that improve campaign performance.
• Ensure advertisements align with the brand's visual identity, positioning, and target audience.

6. Reporting & Cross-Functional Collaboration

• Manage marketing budgets and ensure efficient allocation of advertising spend.
• Coordinate with internal teams and external agencies, wherever required.
• Stay updated on digital advertising trends, platform updates, competitor strategies, and industry best practices.
• Present campaign results, growth opportunities, and optimization plans to management.

Pay: ₹18,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Work Location: In person