Performance Marketing Manager

Company: Surgenix Healthcare
Location: Rohini, Delhi
Job Type: Full-time
Work Arrangement: On-site
Salary: Up to ₹8 LPA
Experience: Minimum 3 years in Performance Marketing

About the Role

Surgenix Healthcare is looking for an experienced Performance Marketing Manager to drive e-commerce growth through paid advertising, conversion rate optimization, and data-driven marketing strategies. The ideal candidate must have hands-on experience with Meta Ads, Google Ads, e-commerce order generation, and the astrology industry.

Key Responsibilities

• Performance Marketing: Plan, execute, and optimize Meta Ads and Google Ads campaigns to generate e-commerce orders.
• Landing Page Optimization: Create and optimize high-converting landing pages to improve customer acquisition and sales.
• Conversion Rate Optimization (CRO): Identify opportunities to improve website conversions and reduce customer acquisition costs.
• Creative Strategy: Develop ad concepts, identify winning creative angles, and test different creatives to improve campaign performance.
• E-commerce Growth: Scale online sales through paid advertising and effective campaign strategies.
• Social Media Management: Manage social media pages, plan content, and improve audience engagement.
• Data Analysis and Reporting: Track campaign performance, analyze data, and prepare regular reports to support business decisions.
• Performance Metrics: Monitor and optimize ROAS, CAC, CPL, CTR, and overall campaign profitability.

Requirements

• Minimum 3 years of overall experience in Performance Marketing.
• Minimum 1 year of hands-on experience in the Astrology Industry.
• Proven track record of generating e-commerce orders through paid advertising.
• Strong hands-on expertise in Meta Ads Manager and Google Ads.
• Experience in landing page optimization and conversion rate optimization.
• Strong understanding of e-commerce growth and paid advertising strategies.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, problem-solving, and reporting skills.

Preferred Skills

• Hands-on experience with Shopify and Google Analytics.
• Familiarity with campaign tracking and reporting tools.
• Experience scaling paid campaigns while maintaining profitable customer acquisition costs.
• Strong understanding of creative testing, audience targeting, and funnel optimization.

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person