Performance Marketing Manager

About the Role

Fabric Pandit is looking for a Performance Marketing Manager to drive customer acquisition, revenue growth, and marketing efficiency through data-driven paid marketing initiatives across digital channels.

Key Responsibilities

• Plan, execute, monitor, and optimize performance marketing campaigns across multiple digital advertising platforms.
• Manage advertising budgets and allocate spend based on performance and business

objectives.

• Drive customer acquisition, lead generation, and revenue growth through paid marketing

initiatives.

• Monitor key performance metrics including ROAS, CAC, CPA, CTR, CPC, CPM, and

Conversion Rate.

• Conduct audience research, segmentation, retargeting, and campaign optimization.
• Develop and implement full-funnel marketing strategies to improve acquisition and

retention.

• Collaborate with creative, content, e-commerce, and design teams to improve campaign

performance.

• Conduct A/B testing of creatives, messaging, audiences, and landing pages.
• Analyze campaign performance and prepare weekly and monthly reports.

Identify growth opportunities and continuously improve marketing efficiency.

Requirements

• 3–6 years of hands-on performance marketing experience.
• Proven experience managing paid digital campaigns and driving measurable business

growth.

• Strong understanding of campaign optimization, attribution, audience targeting, and

conversion tracking.

• Experience managing monthly advertising budgets and achieving target ROAS/CAC.
• Strong analytical and problem-solving skills.
• Experience with marketing analytics and reporting tools.
• Ability to work independently and take ownership of growth targets.

Preferred Experience

• Experience working with E-commerce, D2C, Retail, Fashion, Lifestyle, or Consumer

Brands.

• Experience with Shopify or other e-commerce platforms.
• Knowledge of Conversion Rate Optimization (CRO).
• Experience with customer retention and lifecycle marketing.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person