Performance Marketing Manager

Performance Marketing Lead — Real Estate (Google + Meta Ads + LinkedIn Ads)

• Location: Bengaluru, Karnataka (On-site + Remote)
• Experience: 4–5 yrs preferred; 1+ Yr may also considered with strong real estate track record
• Employment Type: Full-time
• Budget Ownership: ₹10,00,000 / month - ₹25,00,000 / month
• CTC: ₹6.0 to ₹9.0 LPA Including Performance Variable Pay
• Reports To: Founder & CEO
• Joining: Immediate Joiners Preferred

About Us

Digital Masterminds is a brand owned by OptiAI Entrepreneurial solutions (P) Limited is India’s leading Automation And Marketing Company for real estate industry. Through our core product, 'AiM-SPOT', we execute high-velocity 'paid media' programs for developers and channel partners.

The Role

We are hiring a Performance Marketing Lead to own end-to-end Google Ads Meta Ads and LinkedIn Ads execution for our real estate clients. You will independently plan, deploy, optimize, and report on live ad accounts with monthly budgets of up to ₹25 lakh, with full accountability for CPL, lead quality, and pipeline contribution.

This is a hands-on, KPI-driven role for someone who has scaled real estate ad accounts using the latest AI-powered features of Meta and Google — and can prove it with numbers.

Key Responsibilities

1. Campaign Strategy & Execution

• Build and execute paid media plans for real estate projects across Meta Ads Manager and Google Ads
• Structure campaigns by funnel stage (awareness → consideration → lead capture → retargeting)
• Set up tracking: Meta Pixel + Conversions API, Google Tag Manager, GA4, offline conversion uploads (critical for real estate sales-cycle attribution)

2. AI-Led Optimisation

• Deploy and optimise Meta Advantage+ Sales / Lead campaigns, Advantage+ Audiences, Advantage+ Creative
• Run Google Performance Max, Demand Gen, and Smart Bidding with structured asset groups and audience signals
• Use AI-assisted creative generation and dynamic creative optimisation; design hypothesis-led testing roadmaps

3. Budget & Performance Ownership

• Independently manage up to ₹10L/month spend with daily pacing accuracy
• Hit CPL, lead quality (SQL%, connect rate, site-visit rate), and ROAS targets
• Reallocate budgets across campaigns/projects based on real-time signal

4. Creative & Landing Page Collaboration

• Brief design/video team on ad creatives based on data insights (winning hooks, formats, angles)
• Coordinate with web team on landing pages, lead forms, and CRM hand-off
• Maintain a creative testing velocity of minimum 4–6 tests/week per active account

5. Reporting & Communication

• Daily End Report (DER) on spend, leads, CPL, quality metrics
• Weekly internal review decks with insights, next-week plan, and risks
• Maintain clean documentation: account naming conventions, change logs, test outcomes

6. Compliance & Brand Safety

• Adhere to Meta and Google ad policies (especially Special Ad Categories / Housing where applicable)
• Ensure RERA-compliant ad copy and creative for real estate listings

Must-Have Qualifications:

• 4–5 years in performance marketing preferred; min. 1 year of verifiable real estate paid media track record acceptable
• Proven case studies of CPL reduction on live accounts (share dashboards/screenshots in interview)
• Hands-on expertise in Meta Ads Manager (Advantage+ suite) and Google Ads (PMax, Demand Gen, Search, YouTube) And LinkedIn Ads
• Strong command of GA4, Google Tag Manager, Meta Pixel + CAPI, offline conversion uploads
• Experience with real estate CRMs (Zoho, HubSpot, Salesforce or equivalent)
• Create test and deploy workflow and automation on make, N8N, Zapier.
• Demonstrated use of AI-based features for creative, targeting, and bidding — with measurable lift
• Strong Excel / Google Sheets; comfortable building pacing trackers and cohort analyses
• Excellent written English for ad copy and reports

Good-to-Have

• Meta Blueprint / Google Ads certifications (current)
• Experience with Looker Studio / Power BI for client dashboards
• Exposure to WhatsApp Business API, IVR, or auto-dialer integrations for real estate lead handling
• Working knowledge of Hindi for ad copy review (regional market relevance)

Success Metrics — First 90 Days

• Day 1–15: Full ownership of assigned live accounts. Reduce CPL by minimum 30% on at least one active project — without dropping lead quality (connect rate, SQL%).
• Day 16–30: Hold the reduced CPL stable within a ±10% band. Lead quality maintained or improved. Daily DER + weekly review cadence fully operational.
• Day 31 onwards: Targets recalibrated based on Day-30 review. Continued CPL discipline + spend scaling + creative testing velocity expected.

Non-negotiable: No warm-up period. Live account control from Day 1. Performance measured on real spend, real CPL — not slideware.

What We Offer

• Direct ownership of high-budget accounts from first Day
• Direct working relationship with the Founder; minimal bureaucracy
• Access to AI tools, courses, and certifications
• Performance-linked variable pay tied to CPL and lead-quality milestones (up to ₹1.5 LPA)
• A culture that rewards documentation, measurement, and clean execution

How to Apply

Submit your application here or email to us: [email protected]. Please include:

• Updated CV
• 2–3 case studies with screenshots: past account, budget, starting CPL, ending CPL, time taken, AI features used (anonymize client names if needed)
• Current CTC, expected CTC, and notice period
• Brief note: "One AI feature in Meta or Google Ads I used in the last 90 days that gave me a measurable lift"

Immediate joiners will be prioritized. Shortlisted candidates will go through a paid case study round + interview with the Founder.

Pay: ₹600,000.00 - ₹900,000.00 per year

Benefits:

• Flexible schedule
• Life insurance
• Paid time off
• Provident Fund

Application Question(s):

• What is the largest monthly advertising budget you have managed for a single account in Meta Ads to date? (For example, if you have handled an ad budget of 5 lakh per month, enter "05" in your response.)
• What is the largest monthly advertising budget you have managed for a single account in Google Ads to date? (For example, if you have handled an ad budget of 5 lakh per month, enter "05" in your response.)
• What is the largest monthly advertising budget you have managed for a single account in LinkedIn Ads to date? (For example, if you have handled an ad budget of 5 lakh per month, enter "05" in your response.)
• Have you used an MCP tool with n8n, Make or Zapier for reporting or automation purposes for your ad accounts?
• Have you ever built a workflow automation using Claude Code or ChatGPT Codex?

Experience:

• digital marketing with real estate companies or agencies: 2 years (Required)
• Using AI and Analytics: 1 year (Required)

Work Location: Hybrid remote in Bengaluru, Karnataka