Performance Marketing Manager (D2C)

Position : Performance Marketing Manager D2C

Location: Gurgaon
Experience: 38 Years
Industry: D2C / Health & Wellness
Working Days: Monday to Friday
Working Hours: 9:00 AM – 6:00 PM
Work Mode: Work From Office

About the Role

We are looking for a Performance Marketing Manager who can manage and scale paid marketing campaigns and drive customer acquisition and revenue for our D2C brand.

Key Responsibilities

• Plan, execute and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage and optimize digital advertising budgets to achieve business targets.
• Monitor key metrics such as ROAS, CAC, CPA, CTR and conversion rate.
• Develop strategies for customer acquisition, retargeting and remarketing.
• Analyze campaign performance and identify opportunities for growth.
• Work closely with the creative team to develop high-performing ad creatives and copies.
• Conduct A/B testing of audiences, creatives, campaigns and landing pages.
• Track and report campaign performance on a regular basis.
• Work with the e-commerce and content teams to improve the overall conversion funnel.
• Stay updated with the latest trends and best practices in performance marketing.

Requirements

• 3–8 years of experience in Performance Marketing / Digital Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience working with a D2C / E-commerce brand is preferred.
• Experience in Health & Wellness, Nutraceuticals, Skincare, Beauty or FMCG will be an advantage.
• Strong understanding of ROAS, CAC, CPA, CTR and conversion metrics.
• Good analytical and problem-solving skills.
• Experience with Shopify and Google Analytics/GA4 is preferred.
• Strong communication and stakeholder management skills.

Ideal Candidate

Someone who is data-driven, commercially focused and hands-on, with a proven ability to scale paid campaigns, acquire customers and drive profitable D2C growth.

Interested candidates kindly share your CV and below details to [email protected]

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