Performance Marketing Manager – EdTech

Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant paid platforms.

• Develop and implement EdTech-specific strategies to generate qualified leads for Data Science, Artificial Intelligence, and other professional courses.

• Drive student enquiries, counselling opportunities, course enrolments, and revenue growth through paid campaigns.

• Manage monthly advertising budgets and optimize campaigns to achieve lead generation and enrolment targets.

• Monitor and improve key performance metrics, including CPL, CAC, CPA, conversion rate, ROAS, and ROI.

• Work closely with the sales and academic counselling teams to understand lead quality, conversion trends, and admission targets.

• Analyze the complete marketing funnel, from impressions and clicks to enquiries, qualified leads, counselling sessions, and paid enrolments.

• Optimize campaigns based on actual admissions and revenue data rather than focusing only on lead volume.

• Conduct A/B testing of ad creatives, landing pages, audience segments, headlines, and campaign messaging.

• Collaborate with the creative and content teams to develop compelling ads highlighting course benefits, career opportunities, and program outcomes.

• Implement and monitor conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and CRM integrations.

• Prepare weekly and monthly campaign performance reports with actionable recommendations.

• Conduct competitor analysis and research market trends in the EdTech and online education sectors.

• Stay updated on digital advertising trends, platform changes, and best practices for education and course marketing.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 3–5 years of hands-on experience in performance marketing, preferably in **EdTech, online education, online courses, or education lead generation**.

• Strong practical expertise in Google Ads and Meta Ads.

• Proven experience managing lead generation campaigns with measurable business outcomes.

• Understanding of the EdTech sales funnel, student counselling process, and course enrolment cycle.

• Experience optimizing campaigns for qualified leads, admissions, and revenue—not just low-cost leads.

• Proficiency in Google Analytics 4, Google Tag Manager, conversion tracking, remarketing, and campaign reporting.

• Strong analytical skills and the ability to make data-driven decisions.

• Experience managing advertising budgets and improving campaign efficiency.

• Excellent communication and collaboration skills.

Key Performance Indicators (KPIs)

• Monthly qualified student leads generated.

• Cost per qualified lead (CPQL).

• Cost per enrolment/customer acquisition cost (CAC).

• Lead-to-counselling and lead-to-enrolment conversion rates.

• Monthly course enrolments and revenue generated.

• Return on Ad Spend (ROAS) and overall campaign ROI.

• Campaign budget utilization and performance efficiency.

• Lead quality and contribution to monthly sales targets.

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person