Performance Marketing Manager ( PPC )

5 years experience

Full-time

Bangalore

Description

AKOI is seeking an experienced and results-driven Performance Marketing Manager (PPC) to lead, execute, and optimize high-performing paid media campaigns across multiple digital advertising platforms. The ideal candidate should possess strong analytical skills, expertise in campaign optimization, and a proven track record of driving measurable business growth.

Responsibilities

• Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic platforms (DV360, The Trade Desk, Taboola, Outbrain), and OTT advertising platforms.

• Develop media plans, manage advertising budgets, and optimize campaign performance.

• Improve campaign KPIs including CPA, ROAS, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).

• Configure and manage Google Analytics, Google Tag Manager, conversion tracking, pixels, and attribution models.

• Conduct A/B testing for advertisements, landing pages, audience segments, and bidding strategies.

• Build remarketing campaigns, lookalike audiences, and full-funnel marketing strategies.

• Analyze campaign performance and prepare actionable reports with optimization recommendations.

• Identify new growth opportunities and implement performance marketing initiatives.

• Collaborate with creative, content, and web development teams to improve campaign effectiveness.

• Stay updated with the latest trends, platform updates, and digital advertising best practices.

Who You Are

• Results-oriented and data-driven marketer.

• Strong analytical and problem-solving skills.

• Able to work independently with minimal supervision.

• Excellent communication and stakeholder management skills.

• Highly organized with strong attention to detail.

• Passionate about digital marketing, experimentation, and continuous learning.

Nice-To-Haves

• Google Ads Certification.

• Meta Certified Digital Marketing Associate or Professional.

• Experience with CRO tools such as VWO or Optimizely.

• Experience in landing page optimization.

• Knowledge of Google Data Studio (Looker Studio).

• Experience with Shopify or other eCommerce platforms.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.