Performance Marketing Manager - SaaS/Enterprise Software

About the Role

Are you a performance marketer with a proven track record of turning around underperforming campaignsWe're an enterprise SaaS company on a mission to shift the digital adoption market from buzzwords to real ROI. We're seeking a data-driven, hands-on Performance Marketing Manager to fix whats broken, scale what works, and drive measurable pipeline growth.

What Youll Be Doing

1. Strategic Ownership

Own and execute a multi-channel performance marketing strategy (LinkedIn, Google Search, Retargeting, Video, etc.)

Segment and target multiple personas including Application Owners, IT Leaders, L&D Heads, and Functional Business Leaders

Craft and test messaging tailored to each persona and buying stage

2. Conversion-Focused Execution

Design and optimize persona-specific landing pages, lead magnets, calculators, and nurture sequences

Set up advanced tracking, attribution, and weekly optimization loops

Improve campaign efficiency with regular A/B testing and funnel analysis

3. Pipeline-Driven Outcomes

Deliver 250+ high-quality leads/quarter with at least 47 progressing to SQLs

Optimize CPL to remain under $160 across all channels

Drive ROI from historical lows (1020 cents on the dollar) to $2.55+ return per $1 spent

Why This Role is a Big Deal

Clear Targets: Quarterly budget of $30K$40K to deliver $100K$150K in revenue

Real Impact: Your performance will directly drive quarterly sales outcomes

Growth Playground: Opportunity to build, test, and optimize across multiple buyer journeys and verticals

Category Repositioning: Be part of redefining the market from "digital adoption" to "software ROI outcomes"

Requirements

What You Bring

36 years in B2B performance marketing, preferably in SaaS or enterprise software

Demonstrated success turning around underperforming paid campaigns

Experience managing $30K$100K+ quarterly budgets with full-funnel responsibility

Strong command of attribution, analytics, and conversion rate optimization

Hands-on with ad platforms (LinkedIn Ads, Google Ads, etc.) and marketing automation tools

Analytical mindset with a bias for action and iteration

This Role Is Perfect For You If You...

Thrive under clear ROI targets and tight budgets

Get excited by complex buyer journeys and multi-persona orchestration

Prefer testing over guessing and attribution over assumptions

Are more "strategic executor" than "spray-and-pray growth hacker"