Performance Marketing Manager (SEM)

About Your Role

As a Performance Marketing Manager (SEM ), you will work remotely and collaborate with the Global Marketing COE team in Singapore, reporting to the Head of Performance Marketing. In this role, you will focus on planning, executing, optimising, and scaling paid search campaigns across major media platforms, with a strong emphasis on Google Search / Google Ads, across multiple regional markets. You will be responsible for driving qualified traffic, improving conversion efficiency, and managing SEM campaigns under strict platform policies and regulatory constraints—playing a critical role in user acquisition for our trading platform

What Makes You a Great Fit

Job Experience & Education

• At least 3 years of hands-on SEM / paid search experience, preferably in FinTech, online trading, CFD, forex, crypto, brokerage, Web3, payments, or other financial services
• Proven track record of managing SEM campaigns in regulated, restricted, or compliance-sensitive industries
• Experience running campaigns across multiple markets or regions.

Technical & Functional Skills

• Strong experience with Google Ads, especially Search campaigns; experience with other major search platforms is a plus.
• Strong understanding of keyword strategy, campaign structure, bidding models, quality score, ad relevance, landing page experience, and conversion tracking.
• Familiarity with attribution and analytics tools such as AppsFlyer, GA4, Firebase, Google Tag Manager, or internal BI systems

Soft Skills

• Data-driven mindset with strong analytical skills and attention to detail
• Ability to diagnose and resolve SEM performance issues, including low impression volume, high CPC, low conversion rate, ad disapproval, and unstable campaign delivery
• Comfortable working in a fast-paced, performance-oriented environment with good communication skills and ability to collaborate with cross-functional teams

Your Responsibilities

• Plan, launch, manage, and optimize SEM campaigns for CFD trading products across major search platforms, especially Google Ads.
• Own the full SEM campaign lifecycle, including keyword research, account structure, ad copy testing, landing page coordination, bid strategy, budget allocation, and performance optimization.
• Improve key acquisition metrics, including CTR, CVR, CPA, CPL, FTD, deposit conversion, and ROI.
• Develop SEM strategies for highly regulated financial products, taking into account platform policies, ad restrictions, regional compliance requirements, and account stability.
• Monitor campaign performance on a daily basis and identify opportunities to improve traffic quality, conversion rate, and cost efficiency.
• Work closely with compliance, product, creative, analytics, and operations teams to ensure campaigns are both performance-driven and policy-aware.
• Analyse search terms, competitor activity, user intent, and market trends to continuously improve campaign coverage and efficiency.
• Conduct A/B testing on ad copy, landing pages, keyword segmentation, bidding strategies, and audience signals.
• Troubleshoot campaign delivery issues, ad disapprovals, policy restrictions, account limitations, and other media platform challenges.
• Build regular performance reports and provide actionable insights to support business growth.

What Success Looks Like

• SEM campaigns are strategically structured and consistently optimized across regions, with account stability maintained under platform policies and regulatory constraints.
• Acquisition efficiency improves across key metrics—from click-through to registration, KYC, deposit, and first trade—reflecting a scalable and performance-driven approach to user acquisition.
• Regular performance reporting delivers clear, actionable insights that inform business decisions and support continued regional growth.

Your Journey After Applying

• Screening interview with our talent acquisition Partner
• Interview with your Manager
• Second interview with 2nd-level Manager

您的角色

作为绩效营销经理（SEM），您将与新加坡的 Global Marketing COE（全球营销卓越中心）远端合作，并直接向 Head of Performance Marketing（绩效营销负责人）汇报。

在此岗位中，您将负责规划、执行、优化及扩大多个区域市场的付费搜索（Paid Search）营销策略，重点聚焦 Google Search / Google Ads。您将负责提升高质量流量获取、优化用户转化效率，并在严格遵循广告平台政策及金融监管要求的前提下，管理 SEM 广告投放，为交易 平台的用 户增长发挥关键作用。

工作职责

• 负责 CFD 交易产品在各大搜索平台（尤其是 Google Ads）的 SEM广告规划、投放、管理及持续优化。独立负责 SEM 广告全生命周期管理，包括关键词研究、账户架构规划、广告文案测试、落地页协作、竞价策略、预算分配及广告表现优化。
• 持续优化关键获客指标，包括 CTR（点击率）、CVR（转化率）、CPA、CPL、FTD（首次入金）、入金转化率及 ROI。
• 针对受严格监管的金融产品制定 SEM 投放策略，兼顾广告平台政策、广告限制、区域合规要求及账户稳定性。每日监控广告表现，持续提升流量质量、转化效率及成本效益。
• 与合规、产品、创意、数据分析及运营团队紧密合作，确保广告兼顾增长目标与合规要求。分析搜索关键词、竞争对手动态、用户搜索意图及市场趋势，不断提升广告覆盖率及投放效率。
• 持续进行 A/B 测试，包括广告文案、落地页、关键词分类、竞价策略及受众信号优化。
• 排查并解决广告投放异常，包括广告审核被拒、平台政策限制、账户受限及其他媒体平台问题。定期输出广告绩效报告，并提出可执行的优化建议，支持业务持续增长。

我们期待的成功表现

• SEM 广告账户能够在符合平台政策及监管要求的前提下，建立稳定且具规模化能力的投放体系，并持续优化各区域市场表现。
• 用户获取效率持续提升，从点击、注册、KYC、首次入金到首次交易等关键漏斗指标均实现持续优化，建立可复制、可扩展的增长模式。定期输出清晰且具有行动价值的数据分析报告， 为 业务决策及区域增长提供有力支持。

我们希望您具 备

• 工作经验与教育背景具备 3 年以上 SEM／付费搜索广告实操经验，拥有 SEM／付费搜索广告实操经验，拥有金融科技（FinTech）、在线交易、CFD、外汇、加密货币、券商、Web3、支付或其他金融服务行业经验者优先。
• 具备在受监管、广告限制较多或高度重视合规行业管理 SEM 广告的成功经验。具有跨国家或跨区域市场 SEM 广告管理经验。
• 专业技能熟悉 Google Ads，尤其具备 Google Search Campaign 丰富实操经验，具备其他主流搜索广告平台经验者优先。
• 深入理解关键词策略、广告账户结构、竞价模型、Quality Score（质量得分）、广告相关性、落地页体验及转化追踪机制。熟悉 AppsFlyer、GA4、Firebase、Google Tag Manager（ G TM）或内部 BI 数据分析工具。
• 综合能力具备数据驱动思维，拥有优秀的数据分析能力及细节意识。能够快速诊断并解决 SEM 广告问题，包括曝光量不足、高 CPC、低转化率、广告审核失败及广告投放不稳定等情况。能适应快节奏、以绩效为导向的工作环境，具备良好的沟通能力，并能高效与跨部门团队协作。

我们提供

这里重视团队协作与内部创业（Intrapreneurship）精神，并帮助每位成员清楚理解自身工作如何推动公司整体战略目标。加入我们，您将与来自 15 个以上国家 的国际化团队共同成长，在快速发展的全球金融科技产业中不断提升专业能力，获得广阔的发展机会。

应聘流程

• 与Talent AcquisitionPartner(招聘伙伴)进行初步筛选面试
• 与直属经理进行第一轮面试
• 与二级主管进行第二轮面试