Performance Marketing Officer

Key responsibilities

• Manage Meta Ads (Facebook & Instagram Ads) for awareness and lead generation across all SPC product lines
• Plan campaigns, targeting, budget allocation, A/B testing, and regular performance optimization
• Manage Marketplace Ads including Shopee Ads, Shopee CPAS, and TikTok Ads
• Develop bidding strategy and allocate budget per SKU/category
• Monitor ROAS and advertising cost efficiency
• Manage website content (spc-indonesia.com) including blog article planning and writing for SEO/GEO strategy
• Manage Affiliate Marketing programs including recruitment, commission schemes, and performance evaluation
• Conduct routine analysis and reporting of ad performance to the Marketing team
• Research and experiment with ad formats, audiences, and new platforms
• Coordinate with creative team for ad assets and monitor competitor and industry trends

About you

• Minimum S1 education in Business, Marketing, Management, Communication, or related field
• Minimum 2 years of experience in digital marketing with primary focus on Meta Ads, Marketplace Ads (Shopee Ads/CPAS, TikTok Ads), and Affiliate Marketing
• Experience managing brands (in-house or agency) is a plus
• Understanding of basic SEO/content marketing for website blog articles
• Able to read and analyze ad performance data (CTR, CPC, ROAS, CPA, etc.) and create clear, actionable reporting
• Familiar with tools such as Meta Business Suite, Shopee Seller Center, TikTok Ads Manager, and Google Analytics
• Strong analytical skills, attention to detail, and ability to work with targets/KPIs
• Able to work independently and collaboratively across teams (sales, creative, product)
• Experience in consumer electronics/consumer electronics industry is preferred