Performance Marketing Professional

Experience: 3–4 Years

Location: Pune, Maharashtra

Industry Preference: Healthcare

Job Summary

We are looking for a results-driven Performance Marketing Professional with 3–4 years of experience in planning, executing, and optimizing digital advertising campaigns for both lead generation and e-commerce. The ideal candidate should have a strong understanding of paid media, campaign analytics, conversion optimization, and online sales growth. Healthcare industry experience will be preferred.

Key Responsibilities

· Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

· Develop performance marketing strategies to generate quality leads, drive online sales, and achieve business objectives.

· Conduct audience research, keyword research, competitor analysis, and campaign planning.

· Monitor key performance indicators (KPIs), including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS).

· Manage campaign budgets, bidding strategies, audience targeting, retargeting, and creative testing.

· Analyze campaign performance and implement data-driven optimization strategies to improve lead quality, conversions, and sales.

· Set up and monitor conversion tracking using relevant analytics and tracking tools.

· Optimize landing pages, conversion funnels, and customer journeys to improve campaign performance.

· Prepare regular performance reports and provide actionable insights.

· Collaborate with content, design, sales, and website teams to improve campaign performance and business outcomes.

Required Qualifications & Skills

· 3–4 years of experience in performance marketing or paid media management.

· Hands-on experience with Google Ads and Meta Ads.

· Experience managing both lead generation and e-commerce campaigns.

· Strong understanding of paid advertising, conversion campaigns, audience targeting, and campaign optimization.

· Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, and reporting tools.

· Proficiency in performance analysis, budget management, and data interpretation.

· Understanding of conversion tracking, retargeting, and Return on Ad Spend (ROAS) optimization.

· Healthcare industry experience will be an added advantage.

· Strong analytical, communication, and problem-solving skills.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person