Performance Marketing Role

Position Overview:

The Digital Marketing role at Zee 5 shall be an integral part of strategizing and implementing result-oriented campaigns across multiple channels within the digital ecosystem. A hands-on understanding of user conversion funnel and performance marketing tools with an ROI driven approach are key aspects of this role.

Your Success is our Success:

If you are an exceptional team player who is ready to break down walls and pave the way with an enthusiastic team which is technology driven, loves to think big, experiment and learn, then this role is for you! Self-starters with a data-driven approach and focus on building the best-in-class user experience would be the perfect match for us.

What You’ll Do:

• Planning and Strategizing: Defining specific and measurable campaign objectives based on consumer insights, identifying relevant audience cohorts, establishing the appropriate ad-formats, and ensuring impactful creative messaging.
• Execution and Implementation: Utilizing campaign management tools to curate high quality campaigns that deliver growth in subscriptions and contribute towards revenue enhancement.
• Optimizing to Build Efficiency: Consistently analyzing campaign performance and implementing tactful interventions with a strong focus on budgeting and bidding.
• Experimenting and Learning: Establish a culture of identifying areas of opportunity and conducting experiments in controlled environments to learn and improve.
• Collaborate with cross functional teams on the creative and product side to draw synergies and augment growth. In our team, the whole is always greater than the sum of its parts.

Who You Are:

• 2-4 years of hands-on experience in managing performance marketing campaigns on Google Ads Manager/ Meta Ads Manager as well as tracking & analytics tools like Appsflyer/ Adjust.
• Managed Digital Campaigns at scale like Video Ads Campaigns, App Campaigns (App install / App remarking) and Search led campaigns.
• Understands of the digital landscape: Ability to identify critical conversion points in online user journeys, prospects for growth on different digital platforms, knowledge of latest industry trends and new channels for delivering growth.

We are a team dedicated towards making a dent in the universe with an innovation based and consumer focused mindset. We push to be a better version of ourselves every day and aspire to be extraordinary, not as a goal, but as the standard.

Can’t wait to meet the next member of our team!!