Performance Marketing Specialist

Role & Responsibilities

• Plan, execute, and optimize paid digital campaigns across Google Ads (Search, Display, Performance Max) and LinkedIn Ads.
• Own campaign strategy, execution, optimization, and reporting to achieve lead generation and pipeline goals.
• Monitor and optimize campaign performance based on key metrics including CTR, CPC, CPL, CPA, ROAS, and conversion rates.
• Implement and maintain accurate conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Conduct keyword research, audience segmentation, bidding optimization, and A/B testing to improve campaign performance.
• Collaborate with content, design, and sales teams to develop high-converting ad creatives and landing pages.
• Create dashboards and present weekly/monthly performance reports with actionable insights.
• Continuously identify opportunities to improve campaign efficiency and scale lead generation.
• Stay updated with the latest trends, platform updates, and best practices across Google and LinkedIn advertising.

Preferred Candidate Profile

• 3-5 years of hands-on experience in Performance Marketing.
• Minimum 3 years of experience managing Google Ads campaigns.
• Hands-on experience managing LinkedIn Ads campaigns for B2B lead generation.
• Strong understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience implementing conversion tracking and attribution.
• Experience managing monthly advertising budgets of 20 lakh or more is preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and stakeholder management skills.
• Experience working with B2B SaaS, technology, IT services, or enterprise products will be preferred.
• Ability to work independently while collaborating with cross-functional teams.

Perks & Benefits

• Competitive salary with annual performance reviews.
• Opportunity to work with leading global B2B technology clients.
• Exposure to high-budget Google and LinkedIn advertising campaigns.
• Hybrid work model.
• High ownership and fast career growth in a growing organization.
• Collaborative and performance-driven work environment.