Performance Marketing Specialist

We're Paradigm Agency, a locally-owned agency on a mission to improve the quality of the marketing scene in Aotearoa. We're a fun team that works hard and loves to have a laugh along the way, sharing our knowledge with each other to build a stronger and better team. We foster a mindset of continuous development through testing, innovation and improvements.

We're going through a period of growth, having merged with our two other digital marketing agencies to bring our marketing universe together.  We're ready to introduce a Performance Marketing Specialist into our team to help keep the momentum going.

We're looking for someone who thrives on ownership, loves getting hands-on with data, and is ready to turn sharp campaign execution into real results for our clients.

You'll take ownership of a portfolio of small paid media accounts, from campaign set-up and execution through to optimisation, reporting, and testing. You'll balance strong campaign performance with sharp attention to detail, ensuring every account is accurately tracked, well paced, and delivering for our clients.

This role would best suit someone at the start of their paid media career, with around 1–2 years' experience, or a strong foundation from study or self-directed learning in Google Ads, Meta Ads, and analytics. Experience working in an agency environment or collaboratively in a marketing team is a big bonus.

What you'll be doing:

Campaign Execution & Performance

• Independently set up and manage paid search, social, and digital campaigns across platforms like Google Ads and Meta for small-scale accounts
• Implement campaign strategies accurately, aligned with client objectives and media plans
• Execute daily campaign tasks, ensuring assets, audiences, and tracking are implemented accurately across platforms
• Maintain accuracy and attention to detail across campaign set-up, delivery, and execution

Campaign Analysis & Strategic Impact

• Analyse campaign data regularly to identify insights and inform optimisation decisions
• Optimise campaigns to improve performance in line with client objectives and KPIs
• Share insights, trends, and recommendations with account managers and strategists to help shape ongoing strategy
• Collaborate with creative and client success teams to integrate performance learnings into client planning and reporting

Platform Expertise & Budget Management

• Keep budget pacing within ±5% of planned allocations across assigned platforms
• Build confidence using Google Tag Manager and GA4 to validate conversions
• Get familiar with the media budget process, including credit lines, invoicing accuracy, and monthly reconciliation
• Operate platforms: Google Ads, Meta Business Manager, GA4, Tag Manager, Looker Studio, SEMrush  - with growing accuracy and confidence

Testing, Insights & Experimentation

• Implement and maintain accurate tracking and measurement set-ups to enable reliable data collection
• Run testing frameworks, audience tests, bidding strategies and creative variations to drive campaign learning
• Analyse and document test results, generating insights that feed into campaign and account performance
• Attend client meetings and contribute clear, data-driven insights

Task Management, Workflow & Collaboration

• Maintain up-to-date documentation, task tracking, and file management in line with our SOPs
• Collaborate effectively with account managers, strategists, and fellow specialists to ensure smooth delivery
• Keep a continuous, timely feedback loop between performance and creative teams
• Contribute to a positive, solutions-focused team culture

What we're looking for:

• Solid grounding in Google Ads, Meta Ads, and Google Analytics (uni, self-taught, or a little agency experience - we're flexible)
• A data-driven mindset: comfortable digging into the numbers and turning them into decisions
• Highly organised, with the ability to juggle multiple small accounts without dropping quality
• Sharp attention to detail across campaign implementation, tracking, reporting and budgets
• A clear communicator, confident contributing to client reporting and team meetings
• A genuine sense of ownership — you care about outcomes, not just ticking off tasks
• Vibes: high team morale is super important to us, so bring good energy!

Why Paradigm?

At Paradigm, we believe good people do great work when they're trusted, supported, and having fun.

• 🐕 Great People, Great Vibes – We're a tight-knit crew who look out for each other, show up to team events, and bring good energy to the office.
• 🧠 Always Learning – We invest in growth, whether it's workshops, 1:1 sessions with senior staff, or employee-led development initiatives.
• ☀️ Balance Built-In – Life's for living! We support flexible and hybrid working options.
• 🎯 Purpose-Driven Clients – From Lane Neave, WOW to Zealandia and Prospero Health, we partner with clients who do amazing things.