Performance Marketing Specialist

We are looking for an experienced Performance Marketing Specialist to manage and optimise paid digital marketing campaigns for our international real estate and property marketing business.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, PPC, Paid Social, Lead Generation, Conversion Optimisation, Analytics, Remarketing and Performance Marketing.

The candidate will be responsible for generating high-quality property leads across international markets and improving campaign performance, lead quality, CPL, CPA, conversion rate, ROAS and overall marketing ROI.

Key Responsibilities

• Plan, execute, manage and optimise Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, Demand Gen, YouTube and Remarketing campaigns.
• Manage Facebook & Instagram campaigns for Lead Generation, Website Conversion, Remarketing and Awareness.
• Develop full-funnel campaigns for property enquiries, property investment and overseas real estate leads.
• Conduct keyword research, search-term analysis, competitor analysis and negative keyword management.
• Develop audience strategies using Custom Audiences, Lookalike Audiences, Remarketing, Customer Match and first-party data.
• Manage campaigns across different countries, cities, locations and international buyer segments.
• Optimise campaigns based on CPL, CPA, CAC, CTR, CPC, CPM, Conversion Rate, Lead Quality, ROAS and ROI.
• Manage monthly advertising budgets, bidding strategies, campaign scaling and budget allocation.
• Conduct A/B testing of ad copies, creatives, audiences, landing pages, CTAs and campaign structures.
• Work with design and content teams to develop high-performing property creatives, videos, carousels, Reels and lead-generation ads.
• Implement and monitor conversion tracking using GA4, Google Tag Manager, Google Ads Conversion Tracking, Meta Pixel and Meta CAPI.
• Analyse campaign performance from Ad Click Lead Qualified Lead Sales Opportunity Booking/Sale.
• Work closely with Sales and CRM teams to analyse lead quality and campaign-to-revenue performance.
• Optimise landing pages and conversion funnels through CRO, A/B testing, UX and lead-form optimisation.
• Prepare weekly/monthly performance reports and dashboards using Looker Studio, GA4, Google Ads, Meta Ads and Excel.
• Conduct competitor and market research to identify new audiences, keywords, property segments and advertising opportunities.
• Stay updated with Google, Meta, AI-powered advertising, attribution, privacy and international digital marketing trends.

Required Skills

• 6 to 8 years of hands-on experience in Performance Marketing / PPC / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Experience in Lead Generation and Conversion-focused campaigns.
• Strong understanding of PPC, Paid Social, Remarketing, Audience Targeting and Conversion Optimisation.
• Hands-on experience with GA4, GTM and Looker Studio.
• Strong understanding of conversion tracking and attribution.
• Good knowledge of Excel, Pivot Tables, XLOOKUP/VLOOKUP and data analysis.
• Strong analytical, communication and reporting skills.
• Ability to work with Sales, CRM, Design, Content and Web Development teams.

Preferred Experience

• Experience in International Real Estate / Overseas Property Marketing.
• Experience targeting markets such as UK, UAE, Hong Kong, Australia, Singapore or other international markets.
• Experience with Microsoft Advertising / Bing Ads, LinkedIn Ads or YouTube Ads.
• Google Ads / Google Analytics / Meta certifications.
• Experience with CRM and marketing automation platforms.
• Experience managing multi-country and multi-market paid campaigns.

Preferred Candidate

A data-driven and ROI-focused Performance Marketing professional who can independently manage paid campaigns from strategy and execution to tracking, optimisation, lead-quality analysis, CRM integration and revenue attribution.

Experience in international property, real estate, property investment or other high-value lead-generation industries will be an advantage.