Performance Marketing Specialist

As a Performance Marketing Specialist, youll Play a crucial role in developing and implementing high-impact advertising strategies for our diverse Portfolio of clients. Youll have the Opportunity to work on exciting Projects, collaborate with a talented team, and contribute to our clients digital success.

RESPONSIBILTIES-

• Developing comprehensive performance marketing strategies aligned with business goals and objectives.

• Planning, executing, and optimizing performance marketing campaigns across various digital channels such as search engines, social media platforms, display networks, and affiliate networks.

• Managing paid advertising campaigns, including pay-per-click (PPC) campaigns on search engines and social media platforms.

• Analyzing campaign data and performance metrics to evaluate the effectiveness of marketing efforts. This includes monitoring key performance indicators (KPIs), conducting A/B tests, etc.

• Identifying opportunities to improve website and landing page conversion rates through data analysis, user experience optimization, and implementing testing methodologies.

-Managing performance marketing budgets and ensuring efficient allocation of resources across campaigns and channels.

• Collaborating with external agencies, vendors, and technology partners to leverage their expertise and tools for campaign execution, tracking, and reporting.

QUALIFICATIONS-

• Proven experience managing Google Ads campaigns, optimizing Performance, and delivering measurable results.

-effective communication, project management, and coordination to ensure seamless execution of campaigns.

-Staying up-to-date with the latest trends, tools, and best practices in performance marketing

• In-depth knowledge of Google Ads, Google Analytics, and other relevant digital marketing tools. complex data and make data-driven decisions complex data and make data-driven decisions

• Excellent communication and collaboration skills to work effectively in a team-oriented environment. Creative thinking and Problem-solving abilities to develop innovative advertising strategies.

Experience - 4-10 years

Work mode - Work from Office

Location - Gurgaon

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