Performance Marketing Specialist

Performance Marketing Specialist

About the Role

We're looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across channels like Google Ads, Meta, and other platforms. You'll own campaign performance end-to-end — from strategy to reporting — and work closely with creative, analytics, and growth teams to hit acquisition and revenue targets.

Responsibilities

Plan, launch, and manage paid campaigns across search, social, display, and programmatic channels

Monitor and optimize campaigns for KPIs like CAC, ROAS, CTR, and conversion rate

Manage budgets and bidding strategies to maximize ROI

Run A/B tests on ad creative, copy, landing pages, and audience targeting

Build and maintain dashboards/reports to track performance and share insights with stakeholders

Collaborate with design and content teams on ad creative and messaging

Stay current on platform updates, industry trends, and emerging channels

Manage relationships with ad platform reps and third-party vendors/agencies as needed

Requirements

2–5 years of hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)

Strong analytical skills; comfortable with Excel/Sheets, GA4, and attribution/reporting tools

Experience managing meaningful ad spend and optimizing toward efficiency metrics

Familiarity with pixel/conversion tracking, UTM structures, and marketing analytics tools

Excellent communication skills and ability to translate data into actionable insights

Certifications in Google Ads/Meta Blueprint a plus

Nice to Have

Experience with marketing automation or CRM tools (HubSpot, Marketo, Salesforce)

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person