Performance Marketing Specialist

Performance Marketing Specialist

at Singapore's leading AI training provider

Full-time | Singapore | Marketing | Remote

The opportunity

AI upskilling is one of the fastest-growing segments in Singapore's education market, and paid acquisition is a primary driver of enrolments at Vertical Institute. We are looking for a Performance Marketing Specialist to own and execute paid acquisition across key digital channels, with the autonomy to determine where to spend, what to test, and how to turn performance data into measurable business growth.

This is a hands-on role with significant ownership. You will work closely with the Head of Marketing and cross-functional teams to manage campaigns, optimize budgets, improve conversion performance, and continuously identify new opportunities for growth.

We are looking for someone who goes beyond campaign execution — someone who understands the numbers, challenges assumptions, and can clearly explain what is working, what is not, and what we should do next.

What You'll Be Doing

As the Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and emerging advertising platforms.

This is a strategic hands-on role. We expect you to continuously evaluate our paid marketing ecosystem, identify what should be scaled, optimized, or discontinued, and introduce new approaches that improve acquisition efficiency and help us capture greater market share.

You will work closely with Creative, Content, Sales, Product, and Technology teams to build and optimize a high-performing marketing funnel from awareness through conversion.

We foster a culture of lifelong learning, experimentation, and continuous improvement. You will be expected to stay ahead of industry trends, platform updates, AI tools, and emerging advertising technologies, and translate relevant opportunities into measurable business results.

What you will own

• Own day-to-day paid marketing strategy and execution across Google Ads, Meta, TikTok, LinkedIn, and other relevant advertising channels.
• Develop and optimize acquisition campaigns to maximize ROI, ROAS, and sustainable business growth.
• Manage campaign budgets and make data-driven decisions on channel and campaign allocation.
• Analyze campaign performance and identify opportunities to scale, optimize, or discontinue campaigns.
• Review and optimize ad creatives, audiences, landing pages, conversion tracking, and campaign structures.
• Conduct A/B testing across audiences, creatives, messaging, landing pages, and campaign strategies.
• Monitor key performance metrics and translate data into clear recommendations and actions.
• Work closely with Creative and Content teams to develop high-performing ad assets and messaging.
• Collaborate with Sales, Product, and Technology teams to improve the full acquisition funnel and conversion journey.
• Maintain accurate tracking, attribution, dashboards, and performance reporting.
• Stay up to date with platform changes, industry trends, AI tools, and emerging advertising technologies.
• Continuously experiment with new channels, strategies, and growth opportunities.
• Report directly to the Head of Marketing and contribute to broader marketing and business growth initiatives.

What we look for

• 3+ years of hands-on performance marketing experience, ideally managing paid acquisition for B2C, D2C, EdTech, SaaS, or high-volume digital businesses.
• Deep hands-on expertise in Google Ads and Meta Ads.
• Experience managing and optimizing paid campaigns across multiple digital advertising platforms.
• Proven track record of driving measurable acquisition, revenue, leads, or enrolment growth through paid channels.
• Strong understanding of ROAS, CAC, CPA, CPL, conversion rates, attribution, and funnel performance.
• Experience managing paid media budgets and making data-driven investment decisions.
• Proficient in GA4, conversion tracking, attribution, and marketing reporting tools.
• Strong analytical and problem-solving skills, with the ability to turn performance data into actionable recommendations.
• Comfortable with testing and experimentation, and willing to challenge existing assumptions.
• Strong communication skills and the ability to present performance insights clearly to stakeholders.
• Experience with TikTok Ads, LinkedIn Ads, landing page optimization, or CRO is an advantage.
• Experience in Education, EdTech, SaaS, or high-volume B2C environments is an advantage.

Why This Role

Own performance marketing

Take ownership of paid acquisition strategy and execution, with the autonomy to decide what to test, scale, optimize, and stop.

Work closely with senior leaders

Partner directly with the Head of Marketing and collaborate with cross-functional teams to influence marketing strategy and budget decisions.

High-growth market

AI upskilling is in high demand, giving you the opportunity to drive scalable customer acquisition in a rapidly growing market.

Make a measurable impact

Your work will directly influence enrolments, acquisition efficiency, and the growth of the business.

Career growth

Develop deeper expertise across performance marketing, take on increasing ownership, and grow with the marketing function as the business scales.

About Vertical Institute

Vertical Institute is Singapore's leading AI and technology training provider. We are a SkillsFuture Singapore (SSG) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute, Paya Lebar.