Performance Marketing Specialist

Scope of Work & Responsibilities

1. Performance Marketing & Data Analytics:

• Develop, manage, and optimize multi-channel digital marketing campaigns (search, social, display advertising).
• Analyze campaign performance using tools like Google Analytics, AppFlyer, Meta, and Firebase to drive insights and maximize ROI.

2. Advertising Optimization:

• Refine ad campaign, targeting, strategies, and creatives to improve efficiency.
• Conduct A/B testing and collaborate with content teams for cohesive messaging.

3. Campaign Execution & Content Management:

• Develop and execute marketing campaigns for healthcare platforms, driving customer acquisition and revenue.
• Optimize digital campaigns (Google Ads, Meta, TikTok) and manage content (blogs, product updates, marketing news) to enhance engagement.

4. Collaboration with Teams & Partners:

• Work with internal teams and external partners to develop and deliver campaign assets on time.
• Align marketing efforts with product goals for seamless execution and optimization.

5. Budget & ROI Management:

• Plan and allocate digital advertising budgets effectively while ensuring performance goals are met.

6. Reporting & Insights:

• Build dashboards to report marketing KPIs and provide insights for strategic improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field with 3-5 years of experience in performance-driven

digital marketing (Google Ads, Meta, TikTok, etc.), Health tech is a plus.

• Strong understanding of the customer journey, from acquisition

Work Day

• Mon – Fri (8.00-17.00)

Location

• Soonvijai Condo (Bangkok hospital back office) / New Petchaburi Road

Employee Benefits

• Annual leave – 10 days
• Business leave – 5 days
• Birthday leave – 1 day
• Group Insurance
• IPD   2,500 THB (Room)
• IPD   100,000 THB (Medical & Doctor Fee)
• Dental 3,000 THB per year
• Flexible benefit 1,000 THB per month for personal wellness (physically, mentally, financially)
• Provident fund Employer Contribution 5%
• Phone Allowance 1,500 THB / Month