Performance Marketing specialist

Performance Marketing

Location: Cairo, Egypt Nasr City Experience: 5+ years Language: Fluent Arabic & English Industry: E-commerce / Digital / Technology

We are looking for an experienced, highly hands-on Performance Marketing Specialist based in Cairo to join our team full-time, on-site and manage and scale paid media campaigns across GCC and international markets.

This role is for someone who lives inside the ad platforms, someone who can analyze performance, identify opportunities, launch campaigns, optimize budgets and drive measurable business growth.

Key Responsibilities

• Plan, launch, manage and optimize paid campaigns across:

• TikTok Ads

• Snapchat Ads

• Meta Ads

• Google Ads

• Apple Search Ads

• Own campaigns end-to-end: strategy, setup, targeting, bidding, optimization, testing and reporting.

• Manage and scale monthly advertising budgets of USD 50K+ .

• Drive e-commerce revenue and customer acquisition across GCC and international markets.

• Optimize performance against ROAS, CAC, CPA, revenue, conversion rate and LTV .

• Build and execute structured creative, audience and campaign testing plans.

• Monitor performance daily and take fast action when results change.

• Manage budget allocation and pacing across platforms, campaigns and markets.

• Work closely with creative teams to identify winning concepts, formats and messaging.

• Collaborate with CRM, analytics and commercial teams to improve the full customer acquisition funnel.

• Ensure accurate tracking, attribution and measurement across web and app.

• Analyse performance data and turn insights into clear actions.

• Prepare media plans, forecasts and performance reports.

Requirements

• Must be based in Cairo, Egypt.

• This is a 100% on-site role.

• Fluent Arabic speaker with strong English communication skills.

• Minimum 5 years of hands-on performance marketing experience.

• Strong e-commerce experience is mandatory .

• Proven experience managing minimum USD 50K+ monthly media budgets .

• Strong hands-on expertise across Meta, Google, TikTok and Snapchat — not just agency management.

• Experience managing campaigns across Egypt , GCC markets , particularly Saudi Arabia and UAE.

• International market experience is a strong advantage.

• Strong understanding of GA4, GTM, attribution and conversion tracking .

• Experience with app acquisition and MMPs such as Adjust or AppsFlyer

• Strong analytical skills with the ability to make decisions based on data.

• Strong understanding of e-commerce funnels, customer acquisition and conversion optimization.

• Advanced Excel / Google Sheets skills.

• Able to manage multiple markets, accounts and campaigns simultaneously.

Who We Are Looking For

You are hands-on, analytical, commercially minded and obsessed with performance .

You don't only present reports, you know how to open an ad account, understand what is happening, identify the problem and fix it.

You understand the differences between GCC audiences and platforms, know how to scale without losing efficiency, and are comfortable being accountable for significant advertising budgets and revenue targets.