Performance Marketing Specialist

About the role

We are seeking a detail-oriented and proactive Performance Marketing Specialist to manage and optimize our paid advertising campaigns across multiple platforms. This role requires daily monitoring, competitor tracking, and close collaboration with both internal sales teams and external partners to ensure marketing spend translates into measurable business outcomes.

Key responsibilities

• Google Ads management: Set up, monitor, and optimize campaigns; provide daily spend updates and accurate summary reports.
• Competitor spend tracking: Monitor competitor activity and ensure our campaigns remain competitive; adjust budgets promptly when needed.
• Cross-functional reporting: Match marketing data with sales team data daily and weekly; identify gaps and opportunities for improvement.
• Internal collaboration: Conduct regular meetings with the sales manager and team; gather feedback to refine targeting and messaging.
• Global coordination: Attend cross-team meetings with the Canada headquarters marketing team, and occasionally meet with partner marketing teams for co-brand initiatives (approx. once a month).
• Multi-platform advertising: Manage and optimize campaigns on Reddit Ads, Instagram Ads, Facebook Ads, and other social media platforms.
• Performance analysis: Deliver actionable insights on campaign performance, country-level optimization, and ROI improvement.
• Agility & responsiveness: Provide daily monitoring and be ready to react quickly to market changes.

About you

• Minimum 5 years full‑time professional experience in digital marketing, with at least 4 years directly managing Google Ads campaigns (assistant or internship experience will not be considered).
• Proven experience in performance marketing or paid media management across multiple platforms.
• Strong analytical skills with the ability to cross-check marketing data against sales performance.
• Proficiency in reporting tools (Google Sheets/Excel, dashboards, analytics platforms).
• Must hold a degree in a relevant field (e.g., Marketing, Business, Data Analytics).
• Fluent in English and Cantonese, with excellent communication skills for internal and external collaboration.
• Self-motivated, detail-oriented, and capable of managing multiple campaigns simultaneously.

Salary & Benefits:

• The monthly salary is in the range of HK$25,000 - HK$32,000, depending on years of your full time work experience.

Interested parties please send your resume with current and expected salary to [email protected]