Performance Marketing Specialist

Job Description — Performance Marketing Specialist

Salary: ₹6,000 – ₹8,000 per monthExperience: 1–2 years preferredJob Type: Full-time

About the Role

We are looking for a Performance Marketing Specialist who can independently manage, monitor and optimise paid advertising campaigns and focus on generating measurable results.

Key Responsibilities

• Plan, launch and manage Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads, especially Search and lead-generation campaigns.
• Monitor daily performance and optimise campaigns based on CPL, CPA, CTR, CPC, ROAS and conversions.
• Conduct audience research, retargeting and campaign segmentation.
• Run A/B tests for creatives, audiences, ad copy and campaigns.
• Analyse campaign data and identify opportunities to reduce costs and improve lead quality.
• Coordinate with the content/design team to develop performance-focused creatives.
• Track leads and campaign performance through proper conversion tracking.
• Prepare weekly/monthly performance reports with clear insights.
• Suggest improvements to landing pages and the overall marketing funnel.

Must Know

Essential:

• Meta Ads Manager
• Google Ads
• Campaign setup & optimisation
• Lead generation
• Audience targeting & retargeting
• A/B testing
• CPL, CPA, CTR, CPC, CPM, ROAS
• Basic GA4 & Google Tag Manager
• Conversion tracking
• Excel/Google Sheets
• Basic understanding of marketing funnels

These are consistent with current performance-marketing roles, which commonly expect hands-on Meta/Google campaign management, tracking, optimisation and data analysis.

Good to Have

• Google Ads / Meta certification
• Looker Studio
• Landing-page/CRO knowledge
• Meta Pixel & Conversions API
• Experience with WhatsApp lead campaigns
• Basic understanding of Shopify/e-commerce
• Experience working with multiple client accounts

What We’re Looking For

• Someone hands-on, not just theoretically familiar with ads.
• Strong analytical and problem-solving skills.
• Ability to understand numbers and make optimisation decisions.
• Good communication and reporting skills.
• Willingness to take ownership of campaign performance.
• Portfolio/case studies with actual campaign results will be an advantage.

To Apply

Please send:CV + portfolio/case studies + examples of campaigns managed + key results achieved.

Pay: ₹6,000.00 - ₹8,000.00 per month

Work Location: In person