Performance Marketing Specialist

Performance Marketing Specialist

About Adda247
Adda247 is one of India's leading EdTech platforms, empowering learners across Government Test Preparation, UPSC, Tech Skilling, BFSI, and School Education. We are building high-scale digital growth engines across web and app and are looking for a data-driven Performance Marketing Specialist to drive measurable acquisition and revenue growth.
About the Role
We are looking for a Performance Marketing Specialist with strong hands-on experience across Google Ads and Meta Ads to own paid acquisition and full-funnel growth across web and app.
The ideal candidate should be highly data-driven, comfortable managing performance campaigns at scale, and experienced in optimizing CAC, ROAS, revenue, conversion rates, and signal quality.
Key Responsibilities

• Own and scale Google Ads and Meta Ads campaigns across web and app.

• Plan, launch, and optimize UAC, Performance Max (PMax), Meta Advantage+, Search, Display, and other relevant campaign formats.
  Drive the complete web + app acquisition funnel, from acquisition and activation to conversion and revenue.

• Monitor and optimize key performance metrics including CAC, CPA, CPL, ROAS, revenue, conversion rate, and LTV.

• Build and manage remarketing and retargeting strategies across web and app audiences.

• Develop audience segments and leverage first-party signals to improve campaign performance and targeting.

• Partner with creative teams to develop and optimize performance-led ad creatives, hooks, formats, and messaging.

• Run continuous A/B tests across creatives, audiences, landing pages, campaign structures, bidding strategies, and messaging.

• Use GenAI tools to accelerate creative ideation, production, testing, and iteration.

• Build and optimize marketing automation workflows using tools such as n8n, Zapier, or scripts.

• Monitor attribution, tracking, and signal quality to ensure accurate campaign measurement.

• Work closely with product, analytics, creative, and business teams to identify growth opportunities.

• Analyze campaign data and translate insights into actionable optimization strategies.

  Required Skills & Experience

• 3 to 5 years of hands-on experience in Performance Marketing / Paid Acquisition.

• Strong hands-on experience with Google Ads and Meta Ads.

• Experience managing UAC/App campaigns and Performance Max.

• Strong understanding of ROI/ROAS-driven campaign optimization and scaling.

• Experience managing end-to-end web and app funnels.

• Strong expertise in remarketing/retargeting campaigns.

• Experience with creative testing, ad optimization, and audience experimentation.

• Strong understanding of CAC, CPA, ROAS, conversion rate, revenue, and LTV.

• Working knowledge of GA4 and Google Tag Manager (GTM). Familiarity with mobile attribution/MMP tools such as AppsFlyer, Adjust, Branch, or similar platforms.

• Experience with marketing automation tools such as n8n, Zapier, Make, or scripting.

• Strong analytical and data-driven decision-making skills.

• Experience using GenAI tools for creative ideation, testing, and performance marketing workflows.